Media24 and the government’s communications arm, the GCIS, launched a joint initiative last week aimed at building communication and management skills. Esmaré Weideman, Media24 CEO, said the initiative was launched between South Africa’s leading media house and government communicators to ensure access to information for all South Africans.
“We hope this Media24-GCIS partnership will create an environment for the provision of communication services to all South Africans, and promote socioeconomic development and the access to information necessary for people to participate meaningfully in our democracy,” she said.
Weideman said that, in recognition of this need to develop skills, the GCIS and Media24 have entered into a yearlong public-private partnership to build management and digital skills for the mutual benefit of government and the media industry.
“It is a ground-breaking, innovative milestone that will hopefully be mutually beneficial and a true example of the spirit in which Media24 wants to build partnerships with government,” Weideman said.
The partnership takes the form of two training modules. One will cover digital-media training for 25 GCIS employees and the other is the Apex training programme for managers, in which 10 GCIS employees will take part.
Weideman said the Apex programme was launched two years ago to train black employees, as part of the company’s initiative to promote diversity and transformation.
The digital-training programme aims to teach participants how to use social media as a platform for engaging audiences, building brands and running campaigns. It also looks at social-media strategy and issues of copyright, the law, ethics and policy (see sidebars).
– Staff reporter
is an editorial coordinator for Vukuzenzele, a government newspaper, and Public Sector Manager maPgHaOzTiOn:e, which are published by the GCIS.
She will be part of the digital-training module.
“What I would like to take away from this training is insight into what social media is all about, the various platforms and how to use them, because, as you know, when you are writing a story for print, it won’t be the same as when you are writing a story for digital.
“I am very excited and eager to see what the other months have in store for us to learn about this fast-paced environment.”
is director for social media at the GCIS and will be completing the Apex programme.
“The Apex programme is anAosplpaomrtuLneitvy us public servanPtHsOtToOb: e exposed to challenges and innovations in the private sector. Media24 is a very relevant partner for government communications to collaborate with, as we use similar communication platforms and have complementary skill sets.
“On a personal level, the Apex programme gives me the opportunity to learn the skills required as I move from a specialist to a more strategic role. I plan to do my master’s in future and I do feel that the Apex programme will improve my chances of doing so.”
MUTUALLY BENEFICIAL SA’s leading media house and government communicators want to ensure access to information for all
JOINT INITIATIVE CEO of Media24 Esmaré Weideman and acting director-general of the GCIS Donald Liphoko sign the memorandum of understanding in Johannesburg during the launch of the training and development partnership