Me­dia24-GCIS part­ner­ship

CityPress - - Tenders -

Me­dia24 and the gov­ern­ment’s com­mu­ni­ca­tions arm, the GCIS, launched a joint ini­tia­tive last week aimed at build­ing com­mu­ni­ca­tion and man­age­ment skills. Es­maré Wei­de­man, Me­dia24 CEO, said the ini­tia­tive was launched between South Africa’s lead­ing me­dia house and gov­ern­ment com­mu­ni­ca­tors to en­sure ac­cess to in­for­ma­tion for all South Africans.

“We hope this Me­dia24-GCIS part­ner­ship will cre­ate an en­vi­ron­ment for the pro­vi­sion of com­mu­ni­ca­tion ser­vices to all South Africans, and pro­mote so­cioe­co­nomic de­vel­op­ment and the ac­cess to in­for­ma­tion nec­es­sary for peo­ple to par­tic­i­pate mean­ing­fully in our democ­racy,” she said.

Wei­de­man said that, in recog­ni­tion of this need to de­velop skills, the GCIS and Me­dia24 have en­tered into a year­long pub­lic-pri­vate part­ner­ship to build man­age­ment and dig­i­tal skills for the mu­tual ben­e­fit of gov­ern­ment and the me­dia in­dus­try.

“It is a ground-break­ing, in­no­va­tive mile­stone that will hope­fully be mu­tu­ally ben­e­fi­cial and a true ex­am­ple of the spirit in which Me­dia24 wants to build part­ner­ships with gov­ern­ment,” Wei­de­man said.

The part­ner­ship takes the form of two train­ing mod­ules. One will cover dig­i­tal-me­dia train­ing for 25 GCIS em­ploy­ees and the other is the Apex train­ing pro­gramme for man­agers, in which 10 GCIS em­ploy­ees will take part.

Wei­de­man said the Apex pro­gramme was launched two years ago to train black em­ploy­ees, as part of the com­pany’s ini­tia­tive to pro­mote di­ver­sity and trans­for­ma­tion.

The dig­i­tal-train­ing pro­gramme aims to teach par­tic­i­pants how to use so­cial me­dia as a plat­form for en­gag­ing au­di­ences, build­ing brands and run­ning cam­paigns. It also looks at so­cial-me­dia strat­egy and is­sues of copy­right, the law, ethics and pol­icy (see side­bars).

– Staff re­porter

is an editorial co­or­di­na­tor for Vukuzen­zele, a gov­ern­ment news­pa­per, and Pub­lic Sec­tor Man­ager maPgHaOzTiOn:e, which are pub­lished by the GCIS.

She will be part of the dig­i­tal-train­ing mod­ule.

“What I would like to take away from this train­ing is in­sight into what so­cial me­dia is all about, the var­i­ous plat­forms and how to use them, be­cause, as you know, when you are writ­ing a story for print, it won’t be the same as when you are writ­ing a story for dig­i­tal.

“I am very ex­cited and ea­ger to see what the other months have in store for us to learn about this fast-paced en­vi­ron­ment.”

is di­rec­tor for so­cial me­dia at the GCIS and will be com­plet­ing the Apex pro­gramme.

“The Apex pro­gramme is anAos­plpaom­r­tuLneitvy us pub­lic ser­vanPtHsOtToOb: e ex­posed to chal­lenges and in­no­va­tions in the pri­vate sec­tor. Me­dia24 is a very rel­e­vant part­ner for gov­ern­ment com­mu­ni­ca­tions to col­lab­o­rate with, as we use sim­i­lar com­mu­ni­ca­tion plat­forms and have com­ple­men­tary skill sets.

“On a per­sonal level, the Apex pro­gramme gives me the op­por­tu­nity to learn the skills re­quired as I move from a spe­cial­ist to a more strate­gic role. I plan to do my mas­ter’s in fu­ture and I do feel that the Apex pro­gramme will im­prove my chances of do­ing so.”

PHO­TOS: FELIX DLANGAMANDLA

MU­TU­ALLY BEN­E­FI­CIAL SA’s lead­ing me­dia house and gov­ern­ment com­mu­ni­ca­tors want to en­sure ac­cess to in­for­ma­tion for all

JOINT INI­TIA­TIVE CEO of Me­dia24 Es­maré Wei­de­man and act­ing di­rec­tor-gen­eral of the GCIS Don­ald Liphoko sign the mem­o­ran­dum of un­der­stand­ing in Johannesburg dur­ing the launch of the train­ing and de­vel­op­ment part­ner­ship

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