CityPress - - T# - GUGULETHU MHLUNGU gugulethu.mhlungu@city­

Fol­low­ing the suc­cess of their 2015 Su­per­color sneaker col­lab­o­ra­tion (which re­port­edly sold 15 mil­lion pairs of mul­ti­coloured sneak­ers for Adi­das), the global brand has teamed up with mu­si­cian and record pro­ducer Phar­rell Wil­liams once again.

This time it’s for the sec­ond in­stal­ment of their sum­mer ath­leisure range, just in time for the north­ern hemi­sphere spring and sum­mer.

The fun col­lec­tion is called Pink Beach, and fea­tures brightly coloured, graphic-heavy items – mainly shorts, and a va­ri­ety of cute and fab tops – and was in­spired by “soul­ful, lu­mi­nous vibes from sunny is­land spirit”, ac­cord­ing to the brand.

The look­book is gor­geous, and was shot on an ac­tual pink beach with some great­look­ing some­bod­ies wear­ing the fun and flirty col­lec­tion. There’s a lot to like, such as the fact that it has plenty of flo­ral de­tails for women and men, and the white and flo­ral-print bucket hat in­cluded in the col­lec­tion should be a hit. You can buy the Pink Beach range at shop.adi­­paign/uni­sex/ phar­rell/

BEACH PARTY The range is a va­ri­ety of bot­toms and tops in bright colours with bold pat­terns and graph­ics


BACK TO THE BEACH Phar­rell Wil­liams and Adi­das Orig­i­nals have teamed up on a col­lec­tion called Pink Beach

TOO COOL There are lots of flo­rals and prints for both women and men

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