SUNNY spirit ISLAND
Following the success of their 2015 Supercolor sneaker collaboration (which reportedly sold 15 million pairs of multicoloured sneakers for Adidas), the global brand has teamed up with musician and record producer Pharrell Williams once again.
This time it’s for the second instalment of their summer athleisure range, just in time for the northern hemisphere spring and summer.
The fun collection is called Pink Beach, and features brightly coloured, graphic-heavy items – mainly shorts, and a variety of cute and fab tops – and was inspired by “soulful, luminous vibes from sunny island spirit”, according to the brand.
The lookbook is gorgeous, and was shot on an actual pink beach with some greatlooking somebodies wearing the fun and flirty collection. There’s a lot to like, such as the fact that it has plenty of floral details for women and men, and the white and floral-print bucket hat included in the collection should be a hit. You can buy the Pink Beach range at shop.adidas.co.za/campaign/unisex/ pharrell/
BEACH PARTY The range is a variety of bottoms and tops in bright colours with bold patterns and graphics
BACK TO THE BEACH Pharrell Williams and Adidas Originals have teamed up on a collection called Pink Beach
TOO COOL There are lots of florals and prints for both women and men