Lady Skollie sets art world alight
Can’t bear your blank walls, but can’t afford art? Are those intimidating gallery assistants freaking you out? Well, times have changed, and you can now buy original contemporary art on lay-by – thanks to pioneering South African artist Laura Windvogel, aka Lady Skollie.
The artist this week posted her full catalogue of works online, inviting her friends and followers to purchase them in instalments of whatever they could afford, effectively cutting out the middleman.
“I’m the Ellerines of the Art World, babez!” Skollie said on Facebook.
She told City Press this week that more than a quarter of the works in the catalogue had been sold, and interest was growing steadily.
“I don’t know why people don’t do it more,” she said from her studio in Joburg. “I think it’s connected to the whole pretentiousness of art. I used to work in a gallery and I would see that some people can just walk in and drop R100 000. For most people, this is the image in most people’s minds when they think about collecting art. But often that’s what holds sales back, and if you’re depending on art for a living, like I am, it makes sense to do this eventually.” Skollie says social media is disrupting the traditionally exclusive art system. Could her model change the art market? “Maybe, but I think the real threat to the gallery system is how out of touch they are. There is a whole audience that needs to be opened up to these institutionally white spaces, and part of that is to go straight to the artists.” It’s a simple matter of economics, she says. “If people can spend R1 700 on a new pair of Nike Air Jordans, then they can, and should, also spend that on art.”