Mumm’s the word

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Pre­mium French Cham­pagne brand G.H. Mumm hosted an in­ti­mate gath­er­ing of buy­ers for its 2016 Gift­ing Show­case event on Thurs­day night.

The ex­clu­sive af­fair took place at home dé­cor store Block & Chisel in Jo­han­nes­burg’s Illovo sub­urb. Guests were treated to a taste­ful, wellor­gan­ised evening that high­lighted the best in al­co­holic bev­er­ages.

A range of drinks was avail­able for guests to sam­ple. Meat lovers found a spread of de­li­cious ap­pe­tis­ers to pair with each bev­er­age on of­fer. Un­for­tu­nately, not much thought was given to veg­e­tar­i­ans, who were left to munch on fruit sticks and mac­a­roons.

There were no fa­mous faces to be seen, but this took noth­ing away from the classy do.

Af­ter a wel­come glass of bub­bly and a few long-winded speeches by var­i­ous brand am­bas­sadors, guests were left to feast their eyes on the sur­round­ing fur­ni­ture and aes­thet­ics on dis­play, and re­fresh their palates.

Brand am­bas­sadors for G.H. Mumm – along with pre­mium brands Martell, the French co­gnac house founded back in 1715; Glen­livet, also an oldie, hav­ing been founded in Scot­land 1824; blended whisky house Chivas Re­gal; and lux­ury wine and spir­its brand Pernod Ri­card – hosted tast­ings of their re­spec­tive prod­ucts.

This was fun, but also nec­es­sary, con­sid­er­ing gift packs came with a start­ing price tag of R1 500 – no doubt small change for the seasoned drinkers as­sem­bled.

Pernod Ri­card’s am­bas­sadors – some lo­cal and some from the brand’s home coun­try of France – were par­tic­u­larly clued up and con­vivial. Given that this is the world’s sec­ond­largest dis­tiller, its rep­re­sen­ta­tives should know their stuff.

But oth­ers were not as warm and wel­com­ing, at­tend­ing only to their in­ner cir­cle. At one point, they emit­ted a loud “Shhh” dur­ing a bor­ing ad­dress about the his­tory of G.H. Mumm.

While guests had a good time, credit cards were not flashed as read­ily as was hoped.

But the de­li­cious tast­ings may be enough to get guests into liquor stores for their pre-Christ­mas shop­ping.


BUB­BLY Guests sipped on G.H. Mumm Cham­pagne at its 2016 Gift­ing Show­case do

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