SA’s favourite YouTu­bers are...

CityPress - - News - PHUTI MATHOBELA and GRETHE KEMP news@city­

Africa’s tech­nol­ogy stars shone on Thurs­day in Sand­ton at the in­au­gu­ral YouTube Sub-Sa­ha­ran Africa Cre­ator Awards.

YouTube, the video-shar­ing site run by US tech giant Google, has be­come the most pop­u­lar chan­nel of its ilk in the world. It has handed out awards for its most sub­scribed video cre­ators since 2007, but this year marks the first time awards have been pre­sented for African

con­tent. The awards were given across 22 cat­e­gories for users with a min­i­mum of 50 000 sub­scribers in Tan­za­nia, Ghana, Uganda, South Africa, Zim­babwe, Kenya, Nige­ria and Sene­gal, con­firm­ing that African con­tent on YouTube has been steadily grow­ing.

Teju Ajani of YouTube Part­ner­ships says: “The num­ber of hours of video con­tent be­ing up­loaded in Africa has dou­bled, year on year, for the past two years. And the au­di­ence has grown with it. The time spent watch­ing videos on cell­phones is grow­ing 120% year af­ter year.” The win­ning vlog­gers in­cluded South Africa’s fun­ny­woman Suzelle DIY, Nige­ria’s com­edy con­tent chan­nel Mark An­gel Com­edy, Kenya’s makeup and fash­ion fundi Kan­gai Mwiti, and South African fit­ness chan­nel Six Pack Fac­tory.

South Africans, it seems, are so stressed that our sec­ond most­sub­scribed YouTube chan­nel, Yel­low Brick Cin­ema, is one that helps us re­lax and sleep. It is run­ner-up to UKborn and South Africa-bred teen sen­sa­tion Cas­par Lee, who racked up more than 6.5 mil­lion sub­scribers with his cute, wacky vlogs.

Yel­low Brick Cin­ema re­cently reached 1 mil­lion sub­scribers and was awarded a YouTube Gold Play But­ton for do­ing so. Its videos con­sist of re­lax­ing scenes re­flect­ing na­ture, rivers and cute an­i­mals, with med­i­ta­tive mu­sic laid over them.

Af­ter lis­ten­ing to a 30-minute video – called Sleep­ing Mu­sic, Calm­ing Mu­sic, Mu­sic for Stress Re­lief, Re­lax­ation Mu­sic – while work­ing, we felt like Zen gods. Not for noth­ing did it take an­other award, in the mu­sic cat­e­gory.

Two of South Africa’s most loved an­i­ma­tions shared the comic cat­e­gory award: Rams Comics and soc­cer comic Supa Strikas. Rams Comics is avail­able in English, Se­pedi, isiZulu and Setswana, and of­fers so­cial com­men­tary along the lines of US an­i­mated sit­com South Park.

Cre­ator Jonas Lek­ganyane told City Press: “Win­ning mo­ti­vates me to do more con­tent; it is such an hon­our ... Thanks to YouTube and my fans.

“I used to love draw­ing [char­ac­ters from the Ja­panese an­ime se­ries] Dragon Ball Z. In 2012, while study­ing, I’d watch South Park and de­cided to make my own comics, in our own lan­guages, to en­ter­tain peo­ple.”

Rams Comics boasts more than 800 000 sub­scribers and at­tracts about 240 mil­lion views on YouTube.

Broad­caster: Chan­nels Tele­vi­sion Com­edy: Kan­si­ime Anne Ed­u­ca­tion: Re­tut­pro Pho­tog­ra­phy and Pho­to­shop Tu­to­ri­als En­ter­tain­ment: NdaniTV Fit­ness: Six Pack Fac­tory Games: Slushy AJ News and pol­i­tics: Mil­lard Ayo Non­profit: Jim Ndu­ruchi Peo­ple and blogs: Suzelle DIY Pets and an­i­mals: Earth Touch Top sub­scribed cre­ator in Uganda: Kan­si­ime Anne

Top sub­scribed cre­ator in Ghana: Of­fi­cial Sarkodie

Top sub­scribed cre­ator in Kenya: Churchill Show

Top sub­scribed cre­ator in Nige­ria: Mark An­gel Com­edy

Top sub­scribed cre­ator in Sene­gal: Prince Arts

Top sub­scribed cre­ator in Tan­za­nia: Di­a­mond Plat­numz

Top sub­scribed cre­ator in Zim­babwe: Mufti Menk

Top sub­scribed Nol­ly­wood chan­nel: IbakaTV / Nol­ly­wood

Jonas Lek­ganyane

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