Se­lena top of the 2016 In­sta­gram pops

CityPress - - News -

Se­lena Gomez over­took Tay­lor Swift as the most-fol­lowed celebrity on In­sta­gram, as pop’s lead­ing women once again dom­i­nated the so­cial net­work­ing site in 2016. In In­sta­gram’s an­nual rank­ings, Gomez was the most fol­lowed celebrity, with 103 mil­lion fol­low­ers, while Swift was sec­ond, with 93.9 mil­lion. Fel­low mu­si­cians Ari­ana Grande and Bey­oncé came in third and fourth with 89.6 mil­lion and 88.9 mil­lion fol­low­ers, re­spec­tively, while re­al­ity TV star Kim Kar­dashian took fifth place with 88.2 mil­lion fol­low­ers. All five women held the top-fol­lowed In­sta­gram ac­counts last year as well, but the or­der shifted as Kar­dashian dropped from sec­ond to fifth. Gomez (24) also had the most liked celebrity photo and video on In­sta­gram and was the most men­tioned artist on the so­cial-me­dia net­work. #Hiphop was the most buzzed about US mu­sic hash­tag of the year on In­sta­gram, and key mo­ments in­cluded trib­utes pour­ing in for David Bowie after he died in Jan­uary and fans mourning Prince after his sud­den death in April. Face­book-owned In­sta­gram, which cen­tres on the shar­ing of pho­tos and videos, has grown to more than 500 mil­lion global users this year. In­sta­gram’s year-end statis­tics spanned a va­ri­ety of cat­e­gories, such as the “most-in­sta­grammed” day of 2016, Hal­loween, and the most used emoji in posts, the heart.

Se­lena Gomez

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