Selena top of the 2016 Instagram pops
Selena Gomez overtook Taylor Swift as the most-followed celebrity on Instagram, as pop’s leading women once again dominated the social networking site in 2016. In Instagram’s annual rankings, Gomez was the most followed celebrity, with 103 million followers, while Swift was second, with 93.9 million. Fellow musicians Ariana Grande and Beyoncé came in third and fourth with 89.6 million and 88.9 million followers, respectively, while reality TV star Kim Kardashian took fifth place with 88.2 million followers. All five women held the top-followed Instagram accounts last year as well, but the order shifted as Kardashian dropped from second to fifth. Gomez (24) also had the most liked celebrity photo and video on Instagram and was the most mentioned artist on the social-media network. #Hiphop was the most buzzed about US music hashtag of the year on Instagram, and key moments included tributes pouring in for David Bowie after he died in January and fans mourning Prince after his sudden death in April. Facebook-owned Instagram, which centres on the sharing of photos and videos, has grown to more than 500 million global users this year. Instagram’s year-end statistics spanned a variety of categories, such as the “most-instagrammed” day of 2016, Halloween, and the most used emoji in posts, the heart.