Fun­dudzi’s first house print

CityPress - - Trending - GARRETH VAN NIEKERK garreth.van­niek­erk@city­

City Press, in col­lab­o­ra­tion with, brings you Craig Ja­cobs, the sec­ond de­signer tak­ing part in our three-week long, gift-wrap­ping pro­mo­tion that of­fers you, the reader, stylish wrap­ping pa­per to col­lect and use as part of our free fes­tive insert.

Ja­cobs is the brains be­hind the el­e­gant cloth­ing la­bel, Fun­dudzi. Speak­ing from Joburg this week, where Ja­cobs is based, I dis­cover that this colour­ful geometric pat­tern, shown above, is the start of some­thing long term for his brand.

“The print is our first ‘house print’,” he says.

“Gucci has a house print with the fa­mous dou­ble G, and Louis Vuit­ton has its flower mono­gram, so we are fol­low­ing suit.”

The in­au­gu­ral Fun­dudzi print uses a lim­ited pal­ette of blush pink, teal and cof­fee-brown to cre­ate a pat­tern that is dis­tinctly African.

“The think­ing be­hind it is in­spired by tra­di­tional Sh­weshwe print and wax prints,” Ja­cobs ex­plains.

“What’s im­por­tant about a print is the el­e­ments that do not make it bor­ing to the eye. If you add dif­fer­ent el­e­ments, it in­trigues the eye, hence you see some zigzag lines. It isn’t uni­form and has a bit of a flow to it. If ev­ery­thing was sym­met­ri­cal, it wouldn’t give that feel­ing to the pat­tern.” The Fun­dudzi aes­thetic uses tra­di­tional African forms in an up­dated way, adds Ja­cobs. “To some­one un­fa­mil­iar with the la­bel, hope­fully the first thing they will think is, ‘That’s an African print’ – and then, hope­fully, ‘That’s also a re­ally modern print.’” Christmas will be spent at home in Joburg this year. “My mother al­ways cooks up a feast for Christmas lunch. She com­mutes be­tween South Africa and Aus­tralia, so it’s al­ways special when she comes home.” What’s on the menu for the fam­ily feast? “It used to be all about the turkey, but in this cli­mate, who knows? There is a fam­ily recipe, handed down from her grand­mother – a pickle recipe – which we eat with the gammon each year. I can­not wait to eat it again.” Ja­cobs’ lat­est lim­ited edi­tion col­lec­tion for Spree is sell­ing fast, so if you’re look­ing for some­thing special to pack in­side this week’s wrap­ping pa­per, browse the site now. And, look out in next week’s edi­tion for our third de­signer in the se­ries: the fab­u­lous David Tlale.

NEO SH­WESHWE De­signer Craig Ja­cobs has reimag­ined the Sh­weshwe print for his Spree 2016 col­lec­tion PHOTO: SUP­PLIED

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