Ode to op­por­tu­nity and art of ex­pres­sion

CityPress - - Business - Muzi Kuzwayo busi­ness@city­press.co.za

Walk peace­fully through the peaks and val­leys of life. Re­mem­ber that the mist, the wind and the sun obey the laws of na­ture.

Work with them. There is no point in try­ing to con­trol them. Rather, fo­cus on what you have con­trol over.

When it is cold, dress warmly; when it is hot, wear a hat and drink your wa­ter. If you are caught in a storm, pray if you like, but run for shel­ter.

Do not let the dust blind you from the great prize, for it passes with the wind. Yet op­por­tu­nity, like time or tide, waits for no one to pre­pare to meet it.

Do not strike in anger be­cause you are likely to in­jure your­self.

Be­ing down­trod­den does not mean you are a vic­tim, un­less you choose to be.

A worm’s-eye view may be the per­spec­tive you need to plan your way to the top. So, do not be quick to judge those who do you wrong be­cause you do not know the thorns that prick them.

Hold nei­ther blame nor bit­ter­ness, for they are the com­forters of the hope­less. Mal­ice is the poi­son that kills the bearer. Spend your time think­ing good thoughts be­cause pet­ti­ness can­not give birth to stri­dent ac­tion.

Fool­ish­ness is in­fec­tious, but the tree of knowl­edge needs time to grow.

Those who do not learn can­not teach, and those who do not lis­ten are deaf to ad­vice.

Do not try to recre­ate his­tory, be­cause it is some­one else’s per­spec­tive.

Em­brace to­day’s dif­fi­cul­ties and work through them, be­cause in the fu­ture some­one will con­sider this the golden age.

Times change. There was a time when wa­ter was free and we paid for the news. Iron­i­cally, most peo­ple hate change.

Good deeds are the ba­sis for good busi­ness.

Take care of your work­ers, and they will take care of your cus­tomers.

To give your busi­ness a long lease of life, re­duce your ex­penses.

Re­mem­ber that the boss’ chair is not a throne. It has thorns. Spend lit­tle time try­ing to sit there. A boss who is a mys­tery can­not mo­ti­vate. Peo­ple need to shake the hand and feel the flesh.

Say­ing “I have made it” is self-de­cep­tion of the worst kind.

Money talks but it has no soul, and those who buy loy­alty will in­vari­ably lose their soul to the high­est bid­der.

A re­bel­lious phi­los­o­phy glues souls to­gether bet­ter than the promised spoils.

Com­mit­ment to the cause has made men pre­fer the con­fines of prison, rather than live in op­u­lent tyranny.

Choose a busi­ness that you will be proud of, for a good busi­ness is not one that de­stroys the com­mu­nity but plants the seeds of progress.

Live life, and re­mem­ber that ev­ery hurt is a les­son, be­cause an en­riched life is bet­ter than a big bank bal­ance.

Al­ways ask “Why?” – it is the most sub­ver­sive word in the dic­tio­nary. Mothers hate it, as do the self-styled au­thor­i­ties in so­ci­ety. But those who per­sist with this ques­tion have the en­tre­pre­neur­ial spirit sorely needed by our beloved coun­try.

How­ever, sub­ver­sion with­out hu­mour is at­tri­tion warfare. Nando’s won the hearts and wal­lets of South Africans through hu­mour, not big bud­gets.

We build busi­nesses so they can take care of us. Many peo­ple choose to raise chil­dren for this pur­pose. But an ab­sen­tee busi­ness owner, or a par­ent, can­not ex­pect re­cip­ro­ca­tion.

If you want to be suc­cess­ful, copy the habits of the suc­cess­ful, but al­ways bear in mind that you are a unique, un-clon­able soul, and life is noth­ing but the art of self­ex­pres­sion. Kuzwayo is the founder of Ig­ni­tive, an ad­ver­tis­ing agency

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