For­ever Chucks

CityPress - - News - PHUMLANI S LANGA news@city­

Shoes are bor­ing; wear sneak­ers! On Thurs­day, Con­verse All Star threw a party at the Mu­seum of African De­sign in Mabo­neng to pay homage to a new gen­er­a­tion’s in­ter­pre­ta­tion of cul­ture and style. The For­ever Chuck cam­paign pre­sented an op­por­tu­nity for a re­flec­tion on the dreams and de­sires that drive peo­ple who wear Chucks. The party was held in a base­ment area, with the leg­endary street sneaker on dis­play for fans to ad­mire. The cam­paign cen­tres around a short film by Karim Huu Do, which fea­tures in­flu­en­tial celebri­ties such as rap­per Keith Ape, the Gucci Gang (a fash­ion squad from Paris), Los An­ge­les gang­ster rap­per Vince Sta­ples and Game of Thrones ac­tress Maisie Wil­liams, to name a few. Watch it on YouTube.

South African songstress Moon­child, known for her fierce style and quirky pop sound, showed some love at the launch.

“I’ve worked with them [Con­verse] be­fore. I re­ally dig the brand,” she said. Hip-hop Le­gend HHP rocked a pair of Chucks at the event. Oth­ers in at­ten­dance in­cluded stylist Lethabo “Bo­ogy” Maboi, TV per­son­al­ity Ler­ato Sen­gadi and founder of the So­cial Mar­ket Maitele Wawe.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.