De­sign­ing bet­ter lives for girls

CityPress - - News - NTOMBIZODWA MAKHOBA ntombizodwa@city­press.co.za

Ti­tus Khoza is ready to make a dif­fer­ence in young girls’ lives and not just be­cause In­ter­na­tional Women’s Day was cel­e­brated on Wed­nes­day.

The 26-year-old from Mgo­b­odzi in Mpumalanga walked away with R100 000 at De­sign Ind­aba held at Artscape in Cape Town re­cently.

“I’m go­ing to buy a ma­chine worth R250 000 that mass pro­duces san­i­tary tow­els. I know that is go­ing to change many young girls’ lives,” he said, adding that it has al­ways been his dream to make a pos­i­tive im­pact on women’s wel­fare.

This year, Ned­bank, as the spon­sor of De­sign Ind­aba for three years, used the plat­form to drive the point home by iden­ti­fy­ing, spon­sor­ing and chal­leng­ing 40 emerg­ing cre­atives (dy­namic young in­dus­trial de­sign­ers work­ing to­gether to de­sign and man­u­fac­ture proudly South African). The bank is hop­ing the project will en­cour­age them to use their in­ge­nu­ity to solve preva­lent so­cioe­co­nomic prob­lems.

The first run­ner-up was Carien Mom­sen and the sec­ond Keya Mur­phy. Khoza said he pitched his idea to the judg­ing panel, con­fi­dent that he was go­ing to win be­cause the sta­tis­tics of young girls who miss school be­cause they can’t af­ford to buy san­i­tary tow­els “are shock­ing”. “I re­alised that I needed to do some­thing about it.” He said he planned to do­nate the san­i­tary tow­els to dis­ad­van­taged schools and try to sell them to re­tail stores at a rea­son­able price.

Since 1995, the De­sign Ind­aba has been the high­light of South Africa’s in­no­va­tion, con­tribut­ing vastly to up­lift­ing the de­sign sec­tor.

“This is not just a mar­ket­ing ini­tia­tive but a re­flec­tion of the con­tin­u­ing busi­ness evo­lu­tion at Ned­bank. We live in a volatile and un­prece­dented so­cioe­co­nomic en­vi­ron­ment. This is the time for us to in­ten­sify our com­mit­ment and im­prove the tan­gi­ble that is built on our ex­per­tise of en­abling clients to nav­i­gate chal­lenges and meet their goals,” said Ned­bank head of group mar­ket­ing Thu­lani Sibeko.

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