Puma sues over Ri­hanna’s shoes

CityPress - - News -

Puma, the German multi­na­tional com­pany that de­signs and man­u­fac­tures athletic and ca­sual footwear, is drag­ging Californian fash­ion re­tailer For­ever 21 to court.

For­ever 21’s whole “busi­ness model is based on trad­ing off of the es­tab­lished good­will of rep­utable, name-brand com­pa­nies such as Puma”, says the com­pany’s le­gal pa­pers.

Gos­sip web­site TMZ re­ports that Puma is su­ing For­ever 21, ac­cus­ing it of il­le­gally knock­ing off sev­eral shoes which su­per­star Ri­hanna helped de­sign for Puma’s Fenty la­bel.

Ri­hanna has served as women’s cre­ative di­rec­tor and brand am­bas­sador for the sports­wear com­pany since 2014.

In court pa­pers, Puma claims that For­ever 21 has copied at least three of Puma and Ri­hanna’s de­signs: the Creeper, the Bow Slide and the Fur Slide.

Puma openly ad­mits in the law­suit that it keeps vol­umes low on her line to cre­ate de­mand for the “luxury prod­ucts” – a strat­egy it claims For­ever 21 messes with, with its replica shoes.


SOLE SISTAH Ri­hanna has helped de­sign Puma’s Fenty line

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