Fash­ion’s me me me mo­ment

CityPress - - News - CHARL BLIGNAUT charl.blignaut@city­press.co.za

In the spirit of SA Fash­ion Week – all me, my­self, my selfie, my net­works and I – I’m go­ing to be that guy and make it per­sonal. De­spite ask­ing a few times, City Press did not re­ceive a ticket to Fash­ion Week in a year when a whole lot of peo­ple on so­cial me­dia were say­ing that tra­di­tional me­dia and buy­ers were be­ing over­looked in favour of in­flu­encers and celebri­ties.

Celebri­ties there were – from ris­ing art star Lady Skol­lie en­ter­tain­ing us with tales from the art world, to Bo­nang Matheba self­y­ing it up in the front row while be­ing shot for her re­al­ity show, caus­ing pa­trons in the less than front row seats to com­plain they could not see the clothes.

Maps Maponyane was there, so was rap­per and TV per­son­al­ity No­muzi Mabena. TV pre­sen­ter and busi­ness­woman Lorna Maseko was glow­ing in the at­ten­tion and Dr Pre­cious Moloi-Mot­sepe graced the event fresh from the 10th birth­day of her ri­val fash­ion week.

It was a pa­parazzi feed­ing frenzy, friends. Don’t get me started on in­flu­encers – who al­legedly do your PR for you through their so­cial-me­dia net­works – but the front row at the open­ing show on Tues­day night was also punc­tu­ated by ob­scurely fa­mous young things tak­ing self­ies along­side the celebs, who were also tak­ing self­ies.

If it weren’t for the good peo­ple at Woolworths, we wouldn’t even have been in­vited to what turned out to be a pretty elec­tri­fy­ing line-up at the re­tailer’s 2017 StyleBySA show­case. Eight lo­cal de­sign­ers, all go­ing places, were fea­tured: Rich Mnisi, Thebe Magugu, AKJP, Sol-Sol, Selfi and Young & Lazy, and ac­ces­sory de­sign­ers Pichu­lik and Maria McCloy also made their mark.

See what’s hap­pen­ing there? Whole la­bels are even be­ing named af­ter self­ies. That said, their work was bold and fab­u­lous. Good for Woolworths for em­brac­ing the streety, un­der­stated new gen­er­a­tion and the edgy sec­re­tar­ial chic of Thebe Magugu. For my money, Young & Lazy lived up to its name. (I know, I know, its clothes aren’t meant for me.)

I had plenty of wow mo­ments, in­clud­ing see­ing McCloy’s beau­ti­ful, African brand fi­nally re­ceive this level of main­stream, and lov­ing on Rich Mnisi’s clean but strong lines and ef­fort­less chic.

The col­lec­tion was avail­able on­line straight from the run­way, re­sult­ing in a frenzy of on­line sales through­out the even­ing.

See it for your­self when the col­lec­tion launches at se­lect Woolworths stores on April 12.

I can’t tell you about the rest of the week be­cause, even af­ter com­plain­ing, City Press was of­fered no ac­cess to the heady world of Fash­ion Week.

PHONE FRIENDS The cult of the selfie was ev­i­dent in the crowd – among the mod­els, on stage, back­stage and ev­ery­where in be­tween

HOME GIRL Maria McCloy’s ac­ces­sories ref­er­enced her roots

CHIC AS HELL Rich Mnisi’s cuts gen­er­ated cheers and ap­plause

TAL­ENTED De­signer Rich Mnisi hangs out at SA Fash­ion Week

RE­AL­ITY QUEEN Bo­nang Matheba takes a selfie

FAVOURITE

Ac­ces­sory de­signer Maria McCloy in the spot­light

PHOTO: CHARL BLIGNAUT

CHIC DELINQUENT Lady Skol­lie kept us en­thralled

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