Mogul cel­e­brates new dig­i­tal revamp

CityPress - - News - PHUTI MATHOBELA news@city­press.co.za

Ital­ian in­ven­tor Guglielmo Mar­coni must be turn­ing in his grave now that his 1894 in­ven­tion of ra­dio trans­mis­sion on Hertzian waves has been turned up­side down by lo­cal celebrity and for­mer Metro FM dee­jay Tbo Touch.

On Tues­day night, Touch un­veiled the “fu­ture of ra­dio” and “the thing that will save ra­dio” at a glit­ter­ing launch party at The Shed at Steyn City in Jo­han­nes­burg. Guests in­cluded fash­ion de­signer David Tlale and busi­ness­woman Lu­cille Gumbi.

Born Thabo Molefe, the man of many tal­ents de­scribed his new busi­ness ven­ture through cell­phone app stream­ing as be­ing ground­break­ing and meant to change our old, fa­mil­iar ways of tun­ing into ra­dio via stereo sys­tems in our cars, home au­dio sys­tems and even the lat­est home au­dio tech­nol­ogy.

“We are the Uber of ra­dio at Touch HD and this is just the be­gin­ning,” said Touch.

To prove that he was bring­ing sal­va­tion to the ra­dio in­dus­try, Touch ar­rived at the venue in an Audi R8, dressed in an Iron Man suit.

He an­nounced the re­launch of his on­line sta­tion by chang­ing its name from Touch Cen­tral to Touch HD, say­ing the revamp cost R28 mil­lion and that United Sta­tions would han­dle all the sales busi­ness for Touch HD.

The ra­dio mogul said he in­tended ex­plor­ing and be­ing cre­ative “to bring edu­tain­ment to the peo­ple”.

To kick­start his ven­ture to rev­o­lu­tionise on­line ra­dio, Touch has roped in MTN, whose sub­scribers can ac­cess Touch HD stream­ing for free. He is also tar­get­ing other net­works to get on board soon.

Touch ad­mit­ted to poach­ing the best tal­ent from Metro FM and vowed to con­tinue do­ing so un­til the sta­tion gave him one last farewell show. He said that when he left Metro FM, it asked him to go, but he had planned on do­ing one last show to thank his fans.

His pop­u­lar show, The Touch­down, will air on Touch HD from 3pm to 5pm, from Mon­days to Fri­days.

He will work along­side ra­dio greats such as Kat­li­cious, Glen Lewis (who will host The Ex­pen­sive Break­fast morn­ing show with Nina Hastie), Tim Modise, Them­bisa Mdoda and for­mer YoTV pre­sen­ter Rorisang Than­dek­iso.

“I am very happy to be go­ing back to ra­dio af­ter eight years away. I am so grate­ful that Touch saw some­thing in me,” said Mdoda.

PHOTO: SUP­PLIED

SELF-STYLED SAVIOUR Fash­ion de­signer David Tlale and ra­dio mogul Tbo Touch

LU­CILLE GUMBI

THEM­BISA MDODA

GARETH CLIFF

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