Tak­ing it to Coca-Cola, then to the world

CityPress - - News -

Leope pulled an April Fools’ Day prank when he an­nounced that he had sold a 26% stake in his en­ergy drink, Mo Faya, to Coca-Cola for R493 mil­lion.

Two years ago, he an­gered Forbes Africa mag­a­zine by pos­ing with a can of Mo Faya on a fake Forbes Africa cover on his so­cial-me­dia web­site.

How­ever, this move paid off when, six months later, Leope teamed up with the pres­ti­gious mag­a­zine to launch a new TV show about en­trepreneur­ship on CNBC Africa. So, would the Coca-Cola prank work just as well? “I was send­ing a mes­sage to Coca-Cola to say that, as a start-up com­pany, we do not have a mar­ket­ing budget, so it is im­por­tant for us to keep on do­ing cre­ative things for peo­ple to no­tice us and keep talk­ing about our brand,” he said, adding that one day he would own a global brand.

“Coca-Cola needs to start look­ing for part­ner­ships with com­pa­nies like ours to pen­e­trate the town­ship mar­ket. For in­stance, with re­gard to Mo Faya, I am get­ting emails from more in­vestors, who want to in­vest in the brand.”

He said he was once broke af­ter hav­ing in­vested R6 mil­lion in his Mo Faya busi­ness.

“I would rather build some­thing for my daugh­ter than have a fancy car. Mo Faya is grow­ing and I am happy that I’ve in­vested in some­thing long term,” said Leope, adding that he was hold­ing off on buy­ing ex­pen­sive goods and was down­grad­ing his life­style.

“I am do­ing this for my daugh­ter.”

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