Rap­per adds fash­ion to his em­pire

CityPress - - News - NTOMBIZODWA MAKHOBA ntombizodwa@city­press.co.za

Pop­u­lar rap­per Cassper Ny­ovest will of­fi­cially launch his cloth­ing line on April 26. Ny­ovest, whose real name is Re­filoe Phoolo, told City Press that peo­ple should ex­pect sim­ple, wear­able de­signs start­ing with caps and T-shirts, at least for now. “The de­mand was great, so I wanted to have my own store,” he said, adding that this would en­able fans to buy di­rectly from him. Fash­ion stores wanted to stock his de­signs, but Ny­ovest said he pre­ferred do­ing his own thing. “I don’t want to chase peo­ple for my pay cheque.”

The rap­per, who owns Fam­ily Tree Records, plans to also use his yet-to-be-named store to pro­mote the de­signs of some of his record la­bel’s tal­ented artists, in­clud­ing Na­dia Nakai, Carpo and Tshego.

The first store will be lo­cated at the New­town Junction Mall in down­town Jo­han­nes­burg.

Ny­ovest spoke to City Press on Thurs­day night at the launch of another mile­stone for him: his se­lec­tion by lux­ury vodka brand, Cîroc, as its brand am­bas­sador.

And, early next month, the rap­per will re­lease his fourth al­bum, Thuto – named af­ter his older sis­ter. “It is com­ing out on May 7, which is her birthday. My first al­bum was named af­ter my lit­tle sis­ter, Tsholofelo, then Re­filoe [his name] and now Thuto. All my al­bums are in a fam­ily or­der.” He said the new al­bum re­flected his ma­tu­rity. “I am no longer about mak­ing hits, but mak­ing mu­sic that takes you down mem­ory lane.”

This man of many tal­ents owns a va­ri­ety of ve­hi­cle brands, in­clud­ing Bent­leys.

Asked about his pen­chant for lux­ury cars, Ny­ovest jok­ingly blamed money, say­ing: “I think I made my first mil­lion when I was 21. And I was just los­ing my mind want­ing to be rich, you know. My story is from rags to riches.”

Asked if he was in­vest­ing his money wisely, Ny­ovest said: “Peo­ple are dif­fer­ent. Some in­vest in houses, mu­sic, cars and every­thing. The most im­por­tant thing is not to go broke in life.”

PHOTO: AUSTIN MALEMA

Cassper Ny­ovest

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