Rapper adds fashion to his empire
Popular rapper Cassper Nyovest will officially launch his clothing line on April 26. Nyovest, whose real name is Refiloe Phoolo, told City Press that people should expect simple, wearable designs starting with caps and T-shirts, at least for now. “The demand was great, so I wanted to have my own store,” he said, adding that this would enable fans to buy directly from him. Fashion stores wanted to stock his designs, but Nyovest said he preferred doing his own thing. “I don’t want to chase people for my pay cheque.”
The rapper, who owns Family Tree Records, plans to also use his yet-to-be-named store to promote the designs of some of his record label’s talented artists, including Nadia Nakai, Carpo and Tshego.
The first store will be located at the Newtown Junction Mall in downtown Johannesburg.
Nyovest spoke to City Press on Thursday night at the launch of another milestone for him: his selection by luxury vodka brand, Cîroc, as its brand ambassador.
And, early next month, the rapper will release his fourth album, Thuto – named after his older sister. “It is coming out on May 7, which is her birthday. My first album was named after my little sister, Tsholofelo, then Refiloe [his name] and now Thuto. All my albums are in a family order.” He said the new album reflected his maturity. “I am no longer about making hits, but making music that takes you down memory lane.”
This man of many talents owns a variety of vehicle brands, including Bentleys.
Asked about his penchant for luxury cars, Nyovest jokingly blamed money, saying: “I think I made my first million when I was 21. And I was just losing my mind wanting to be rich, you know. My story is from rags to riches.”
Asked if he was investing his money wisely, Nyovest said: “People are different. Some invest in houses, music, cars and everything. The most important thing is not to go broke in life.”