CityPress - - News - PHUM­LANI S LANGA phum­lani.sithebe@city­

On Mon­day night a rather rowdy soirée was held at Braam­fontein’s panoramic Thir­teen rooftop venue to mark the be­gin­ning of some­thing new by de­odor­ant brand Axe. They launched a new line of fra­grances. Yup, it’s cologne, not de­odor­ant, and it smells rather pleas­ant.

They also launched a dee­jay search in col­lab­o­ra­tion with a man who is ar­guably do­ing the most for House mu­sic in the coun­try, Black Cof­fee. Many so­cialites and celebs ar­rived to show their sup­port, among them rap­pers Na­dia Nakai, Cassper Ny­ovest, Da L.E.S and Em­tee; broad­cast­ing stars No­muzi Mabena and Lalla Hi­rayama; and even Black Cof­fee’s ac­tress wife, Mbali Mlotshwa.

The host of the event, Maps Maponyane, had some­thing of a dif­fi­cult time try­ing to cu­rate the evening’s events, what with the room full of “in­flu­encers” all very busy in­flu­enc­ing on their phones and con­tin­u­ously talk­ing over him while he was on the mi­cro­phone. It was re­ally quite a so­cially strained time. The man of the hour, Black Cof­fee, wear­ing white with loafers, ad­dressed the room and ex­plained his in­volve­ment with Axe and what they plan to do with their new dee­jay search, Find Your Magic.

“We know quite a bit in SA,” said the soft-spo­ken dee­jay. “We see acts over­seas and think they’re bet­ter. We sell our­selves short.” The search is an at­tempt to change this. He urged as­pir­ing dee­jays to step up for the chance to be men­tored by one of the best in the game. Find your­self a new can of Axe and find your magic.

All hope­fuls need do is up­load their en­try track to ax­e­, and share how they have found their magic. A team of judges, in­clud­ing Black Cof­fee, will eval­u­ate the tracks and nar­row down the en­tries. Five fi­nal­ists will com­pete head-to-head at a send-off party in Au­gust, with the win­ner claim­ing a slot to per­form with other African win­ners and Black Cof­fee at an al­lAfrican event at Ibiza su­per­club Hï Ibiza in Septem­ber. The Roger Goode show on 5FM was broad­cast­ing live from the rooftop where Black Cof­fee blessed all those in at­ten­dance with a solid clos­ing set.

GRAND FI­NALE Black Cof­fee on decks as he drops the last track of the night

Shelflife an­nounced a col­lab­o­ra­tion with new brand On­lock by graf­fiti artist Sleg that in­cludes Shelflife mer­chan­dise

PARTAY! Mbali Mlotshwa, Black Cof­fee and No­muzi Mabena liv­ing it up on the dance floor dur­ing Eu­phonik’s set

STAR POWER Host Maps Maponyane, rap­per Na­dia Nakai and Da L.E.S

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