Fash­ion­able threads make baby bumps look fab­u­lous at last

CityPress - - News - RHODE MARSHALL rhode.marshall@city­press.co.za

It’s a chilly Fri­day morn­ing, but the room is warm and the mood is happy. Enhle Mbali Mlotshwa moves around greet­ing ev­ery­one who skipped their usual morn­ing rit­ual to cel­e­brate the launch of her new ma­ter­nity range, SE Preg­goz, at the Cara­bella Trendy Moms store in Rose­bank, Johannesburg.

Out­side the store are ta­bles with Tropika bev­er­ages, cook­ies, candy and pop­corn. The lights from the TV crew at­tract passersby who stop to ask what all the fes­tiv­i­ties are about.

Mlotshwa, ac­tress and owner of SE Preg­goz, tells the small crowd of jour­nal­ists gath­ered out­side Cara­bella – where her fash­ion will be sold – that her in­spi­ra­tion was born when vis­it­ing the US while preg­nant with her first son. She had strug­gled to find clothes that “em­bod­ied the per­fect bal­ance of com­fort and style”.

“The first col­lec­tion launched two years ago and was a re­sound­ing suc­cess. It sold out within three weeks,” said a glow­ing Mlotshwa, who promised that she was not ex­pect­ing a baby.

The range al­lows preg­nant women to look fash­ion­able, fab­u­lous and feel em­pow­ered dur­ing their nine months of bliss. SE Preg­goz is cer­tainly not your typ­i­cal ma­ter­nity wear. Her 2017 col­lec­tion will now con­sist of seven styles, two of which will be ex­clu­sively launched to­mor­row on her web­site, sim­plyenhle.com. The bo­hemian, ver­sa­tile win­ter col­lec­tion that con­sists of shirts, jeans and dresses is priced from R300 to R2 000. “With more and more women jug­gling work and moth­er­hood, such a range as­pires to play an im­por­tant role in in­still­ing con­fi­dence while never com­pro­mis­ing on style for the work­ing mother. “This col­lec­tion is very com­fort­able, off-theshoul­der, with gar­ments that cater to our chang­ing weather,” the calm and friendly de­signer told City Press, while talk­ing us through her new range. And don’t worry, these gar­ments can even work for you if you’re not preg­nant. They are trendy and made with qual­ity fab­ric. Shop for the SE Preg­goz range on sim­plyenhle.com or at Cara­bella Trendy Moms, shop NM09, The Zone, Rose­bank


HOT COU­TURE Enhle Mbali at an event to show­case her preg­nancy fash­ion range

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