SA HAS A NEW QUEEN

CityPress - - Front Page - GAR­RETH VAN NIEK­ERK gar­reth.van­niek­erk@city­press.co.za

All hail! In­sta­gram has a new queen – and it’s not Queen B. Tele­vi­sion per­son­al­ity Min­nie Dlamini, who re­cently made head­lines when she an­nounced her up­com­ing wed­ding, has over­taken Bo­nang Matheba to be­come the coun­try’s most fol­lowed woman on the world’s most pop­u­lar im­age­shar­ing plat­form. In­sta­gram Africa con­firmed the new rank­ing this week. For the past few years, the num­ber one spot has ro­tated in a tight race be­tween Pearl Thusi, Matheba and Dlamini, but – with 1.8 mil­lion fol­low­ers – Dlamini is now the clear leader

All hail! In­sta­gram has a new queen (and it’s not Queen B). Tele­vi­sion per­son­al­ity Min­nie Dlamini, who re­cently made head­lines when she an­nounced her up­com­ing wed­ding, has over­taken Bo­nang Matheba to be­come the coun­try’s most fol­lowed woman on the world’s most pop­u­lar im­age-shar­ing plat­form. In­sta­gram Africa con­firmed the new rank­ing this week. For the past few years the num­ber one spot has al­ter­nated in a tight race be­tween Pearl Thusi, Matheba and Dlamini, but Dlamini – with 1.8 mil­lion fol­low­ers – is now the clear leader. Matheba has 1.7 mil­lion fol­low­ers, and Thusi is sit­ting in third place at 1.5 mil­lion. But the most fol­lowed South African on In­sta­gram is still crick­eter AB de Vil­liers, who is also the most fol­lowed on Twit­ter. But even De Vil­liers’ 3.8 mil­lion follo wers don’t come close to Nige­rian mu­si­cian Davido, Africa’s lead­ing In­sta­gram celebrity, at 4.3 mil­lion fol­low­ers. Dlamini got about 78 000 likes in 2016 for one of her behind-the-scenes pic­tures from Tropika Is­land of Treasure, which she hosts. In the now-in­fa­mous pic­ture, Dlamini wears a skin-tight nude dress, di­a­monds and a high tur­ban. An­other of her In­sta­gram posts got peo­ple talk­ing when American rap su­per­star Rick Ross re­posted one of her pic­tures on his own In­sta­gram ac­count. Ross used the near­naked im­age of Dlamini to an­nounce the name of his new al­bum. In the pic­ture, Dlamini, whose oil-slicked body is adorned with tra­di­tional Zulu bead­work, emerges from sug­ar­cane fields with the sun shining behind her. Her In­sta­gram suc­cess is not just by chance. She watches when and how her fol­low­ers re­spond to her posts, and has since found her own for­mula to find­ing the best time to share images for max­i­mum ex­po­sure. “I re­mem­ber when we just launched our Face­book of­fice in South Africa, and South African pho­tog­ra­pher Gareth Pon was the most fol­lowed per­son on In­sta­gram,” said Face­book Africa head Nunu Nt­shingila last week. Face­book owns the In­sta­gram plat­form. “He had around 200 000 fol­low­ers, but now Min­nie has 1.8 mil­lion fol­low­ers less than five years later. It gives you a sense of how pow­er­ful the growth in so­cial media has been.”

PHOTO: IN­STA­GRAM / MIN­NIE DLAMINI

This pic­ture on Min­nie Dlamini’s In­sta­gram ac­count has nearly 80 000 likes

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.