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At a fit­tingly flo­ral and fab­u­lous af­fair – with #curl­pride in ev­ery selfie – at Fine Liv­ing in Park­more, Sand­ton, L’Oréal Paris launched its El­vive Curl Nour­ish­ment range and, much more im­por­tantly, an­nounced Nomzamo Mbatha as the new L’Oréal Paris El­vive brand am­bas­sador.

“You don’t go nat­u­ral, you re­turn to it,” said the gor­geous Mbatha on so­cial-me­dia plat­forms on Tues­day, show­ing off her rather fab­u­lous afro.

Her bae, Maps Maponyane, was quick to con­grat­u­late her on Twit­ter.

Mbatha wasn’t at the event to bask in the good wishes, how­ever.

She’s such hot prop­erty, she was out of the coun­try, having just won over in­ter­na­tional au­di­ences as a host at the Essence Mu­sic Fes­ti­val in the US.

The week be­fore she’d been host­ing the in­ter­na­tional BET Awards cer­e­mony.

The en­dorse­ment deal is fur­ther proof – as if any more was needed – that this is one global megas­tar in the mak­ing.

She de­scribes the op­por­tu­nity to work with L’Oréal Paris as a ca­reer high­light that puts her in the com­pany of the brand’s for­mer South African am­bas­sador, award-win­ning ac­tress Terry Pheto.

“I be­lieve your hair is an ex­ten­sion of who you are, it is your crown, which­ever way you choose to wear it. So I take great care of my hair and I am hon­oured to be a brand ad­vo­cate for L’Oréal Paris. The part­ner­ship is an au­then­tic rep­re­sen­ta­tion of who I am as well as what the brand rep­re­sents.”

Mbatha will make her L’Oréal Paris de­but in dig­i­tal and in­store ad­ver­tis­ing cam­paigns this month.

Mean­while, nat­u­ral hair am­bas­sadors from around the coun­try rev­elled in the chance to share their #curl­pride at the party in Mbatha’s hon­our.

– Gayle Ed­munds


BLOG­GING BEAUTY Beauty ed­i­tors and blog­gers Anesu Saku­tukwa, Miriam Maulana, Lau­rina Ma­chite and Afika Jadezweni

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