Hen­nessy Co­gnac blends in for Diep­kloof braai

CityPress - - News -

Just like a chameleon chang­ing its colours to match the en­vi­ron­ment it finds it­self in, Hen­nessy Co­gnac chief ex­ec­u­tive of­fi­cer Bernard Peil­lon adopted a sim­i­lar tac­tic in Jozi when he dropped by this week.

In­stead of the glitz and glam­our of the Sand­ton sky­line, the Hen­nessy SA team chose to host Peil­lon in Diep­kloof, Soweto, for lunch and a drink with a few fel­lows, in­clud­ing this lucky one.

In an in­ti­mate set­ting at Lapeng – a fine estab­lish­ment that can eas­ily match those in the ’burbs – Peil­lon sat down to a South African braai and spoke about the co­gnac’s 250-year his­tory.

More than 90% of Hen­nessy is ex­ported to more than 140 coun­tries, with South Africa be­ing the num­ber six des­ti­na­tion for the liq­uid, while the coun­try comes first (out­side France) in the con­sump­tion of the brand’s VSOP, which was cre­ated in 1817.

Peil­lon said Hen­nessy held the be­lief over gen­er­a­tions that “you have to re­spect the lo­cal cul­ture” where the prod­uct is con­sumed.

“We didn’t want to im­pose on the lo­cal cul­ture; we have to blend in. We are like a chameleon ... its skin takes the colour of the en­vi­ron­ment and blends in per­fectly. Just like Hen­nessy, we blend in ... Un­der the skin, we are Hen­nessy, we re­main true to our be­lief.

“We are ab­so­lutely pas­sion­ate about ev­ery­thing we do. If we did some­thing wrong for 250 years, it would sur­prise me that we are still around.”

– Du­misane Lu­bisi


FRENCH WA­TERS Hen­nessy Co­gnac chief Bernard Peil­lon at Lapeng, Diep­kloof

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