Guess what?

TRENDY, TIME­LESS DENIM

CityPress - - News - RHODÉ MAR­SHALL rhode.mar­shall@city­press.co.za

Can you be­lieve the Guess jeans brand has been around since the 80s? That’s a life­time ago right? But luck­ily it’s as fresh and sexy as ever and has evolved into a cool global life­style brand. On Thurs­day night the dar­lings of cool in Johannesburg braved the win­ter chill to check out the Guess Orig­i­nals spring col­lec­tion at The Tin Fac­tory in Johannesburg.

Cel­e­brat­ing its 35th an­niver­sary, the iconic denim brand re­vealed its cap­sule col­lec­tion and ad­ver­tis­ing cam­paign fea­tur­ing Hai­ley Bald­win, along­side heart­throb Ste­fano Sala.

It’s pretty cool that the Guess Orig­i­nals 1981 an­niver­sary cap­sule is keep­ing with the unique stonewashed and hand-treated denim tech­niques de­vel­oped by the Mar­ciano broth­ers back in the 80s. Pieces for the new col­lec­tion will be equal parts mod­ern and vin­tage, the den­imheavy women’s as­sort­ment has a range of jeans, skirts, jack­ets, vests and cham­bray shirts in a va­ri­ety of both over­sized and fit­ted de­signs.

As you know, the 90s logo-ma­nia has re­turned and is mak­ing a big state­ment in the brand’s stone-washed den­ims with logo let­ter ap­pliqué, archival em­broi­dery patches and laser print­ing to up­date the mod­ern aes­thetic and lend a clas­sic touch to the 90s era var­sity look.

There are over­sized long­line tees and vests that can be styled as dresses and worn over baggy high-waisted jeans for a more laid-back, vin­tage vibe. My favourite, form-fit­ting body­suits as well as cropped tops, racer­back tanks and sweat­shirts stamped with a clas­sic Guess logo for a lit­tle bit of sexy.

The col­lec­tion is amaz­ing! So fol­low­ing in­ter­na­tional launches that had us all jeal­ous, it was South Africa’s turn on Thurs­day with the brand gift­ing guests with 1981 Guess fra­grance and yummy Bom­bay Sap­phire gin at a bar that kept the party go­ing like a well-oiled ma­chine.

The event was at­tended by celebri­ties and so­cialites that are well-suited for the brand in­clud­ing ac­tress Jes­sica Nkosi, TV per­son­al­i­typer­son K Naomi, “Gqom Queen” Babes Wo­dum Wo­dumo, “Skhanda Queen” No­muzi Mabena and all­round tal­ent Lalla Hi­rayama with a very hand­some man I am go­ing to as­sume is the new lucky boyfriend. (There have been tons of com­plaints and sad­ness about this pos­si­bil­ity on so­cial me­dia). Babes Wo­dumo looked her ab­so­lute b best ... her new man­age­ment team is do­ing won­ders for her brand.

PHOTOS: SUP­PLIED

CHECK­ING IN Jes­sica Nkosi and Babes Wo­dumo at the lo­cal launch of the Guess Orig­i­nals spring col­lec­tion

VERY IM­POR­TANT PEO­PLE The event was well at­tended by celebri­ties

READY TO GO The launch took place at the The Tin Fac­tory

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