LootLove happy to have come full cir­cle

CityPress - - News - PHUMLANI S LANGA phumlani.sithebe@city­press.co.za

Luthando “LootLove” Shosha’s star is shin­ing very bright. She has be­come well known for pre­sent­ing shows in­clud­ing Live Amp and The Ur­ban Mu­sic Ex­pe­ri­ence.

While Shosha is now a fully fledged pro­fes­sional in the en­ter­tain­ment in­dus­try, her light was first no­ticed on a VJ search.

And she has been given the op­por­tu­nity to host the MTV Base VJ Search, which will be look­ing to un­earth undis­cov­ered pre­sent­ing tal­ent.

Asked how it felt to have come full cir­cle and now be a judge on a show very sim­i­lar to the one that launched her ca­reer, she said: “It’s the most amaz­ing feel­ing. The thing about be­ing a judge is, peo­ple trust your opin­ion be­cause of how well you’ve done in your ca­reer.

“It’s also re­ally beau­ti­ful to know I am go­ing to play a big part in mak­ing some­one’s dream come true,” she said, adding that to be trusted to have the abil­ity to make con­sid­ered de­ci­sions and come to sen­si­ble con­clu­sions was sat­is­fy­ing.

The process of find­ing tal­ent has taken her back to the time when she was start­ing out, she said. She de­scribed the con­tes­tants as “full of tal­ent and hunger”.

“There’s noth­ing like be­ing given the chance to chase your dreams. They are ready for any­thing. As long as it’s a step closer to their dreams com­ing true. Also the faith and be­lief in them­selves, it’s beau­ti­ful.”

The MTV Base VJ Search hit the screens on Wed­nes­day on MTV Base (DStv chan­nel 322) this week.

King Loot ex­plained just what the show of­fers hope­fuls: “A chance to be great, to be part of an amaz­ing net­work of tal­ented in­di­vid­u­als.

“It is a life-chang­ing ex­pe­ri­ence as well. A chance to show ev­ery­one how dope you are through your work and cool,” she added.

The idea be­hind the show is to launch young and tal­ented peo­ple’s ca­reers as well as of­fer guid­ance and ex­per­tise.

It is aimed at en­sur­ing the con­tenders’ ca­reers get ex­po­sure and that the win­ner’s op­por­tu­ni­ties are sus­tain­able.

The in­dus­try is still lit­tered with chal­lenges, said Shosha.

“I think the big­gest chal­lenge is the re­jec­tion you still deal with. There are plenty of nos and doors clos­ing, even post-break­ing through the in­dus­try.

“But af­ter a while, you un­der­stand it’s just part of the game. Part of train­ing you and mak­ing you bet­ter.” Wise words from a woman who has been in the in­dus­try and flour­ish­ing for a while now.

Be sure to catch Shosha, along with fel­low judges Thomas Gumede and No­ma­langa Shozi, on the MTV Base VJ Search with host and 2013 win­ner Sandile Nt­shingila.


PLAY­ING THE GAME TV per­son­al­ity Luthando ‘LootLove’ Shosha

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