CityPress - - Business -

SNAPnSAVE is a cash-back shop­ping app that puts money back into your wal­let when you buy cer­tain prod­ucts – ir­re­spec­tive of where you shop. You down­load the app and se­lect the prod­ucts you want. You then have 48 hours to go shop­ping and scan your till slip to qual­ify for the cash­back.

It is a bit like e-commerce mar­ket­place Groupon, in that sup­pli­ers who want to push cer­tain prod­ucts, such as their brand of tin­foil, toi­let cleaner, or nap­pies, would run a cam­paign on SNAPnSAVE to pro­mote their goods by of­fer­ing cus­tomers a cash re­ward for buy­ing them.

Es­sen­tially, it is a way to en­cour­age con­sumers to switch from their usual shop­ping habits, but rather than of­fer­ing a dis­counted price in the store, cus­tomers get money paid into their wal­let.

Build­ing up a crit­i­cal cus­tomer base in South Africa, how­ever, is not that easy, so SNAPnSAVE also self-funds cash-back re­wards for cer­tain daily sta­ples such as bread, milk and veg­eta­bles, ir­re­spec­tive of brand, to en­cour­age users to sign up.

As the app’s head of mar­ket­ing, Roger Bezuiden­hout, ex­plained to City Press, of­fer­ing sta­ple prod­ucts is part of their ac­qui­si­tion and re­ten­tion strat­egy.

“This gets peo­ple onto the app and us­ing it each week. This, in turn, will al­low us to bring on more brands.”

One reader, Volante, has been a reg­u­lar user of SNAPnSAVE for about a year. “I have to ad­mit, I was quite scep­ti­cal that I could make money just by buy­ing the or­di­nary day-to-day items I usu­ally buy (bread, milk, veg, etc) but SNAPnSAVE hasn’t dis­ap­pointed me,” she told City Press. She learnt to make sure that she gets the of­fers as soon as they come out, as the sta­ples tend to get booked out quickly.

“In so do­ing, I get a rand or more back, say once a week, for a loaf of bread that I’d be buy­ing any­way. So, it’s a win for me. I love this app and am look­ing for­ward to sav­ing up enough cash back to use in place of an or­di­nary month-end gro­cery shop­ping visit.”

When I tested the app for this ar­ti­cle, the sta­ples were al­ready booked, but I asked for no­ti­fi­ca­tion of when they would be avail­able again. As soon as I re­ceived it, I went onto the app and booked them and added a few branded items such as Sea Har­vest fish and Toi­let Duck cleaner, as these are items I would buy nor­mally. I just had to make sure I bought them and snapped the till slip within 48 hours.

The big cash backs are on the branded goods while you get a rand or two on your sta­ple goods. For ex­am­ple, I got R10 back on Sea Har­vest hake, R4 on toi­let cleaner, R2 on eggs, R1.75 on milk, R1.25 on bread and R1.25 on cheese. That is R20 saved with very lit­tle ef­fort, which could add up over the month each time I go shop­ping. When I scanned my till slip I had the op­tion of adding on any prod­ucts fea­tured on SNAPnSAVE that I had not al­ready booked.

An­other reader, Seala, has been us­ing the app since Fe­bru­ary 2016 and has made R852 from the app so far.

“I have cashed out a few times, which has helped dur­ing tough months. It’s good be­cause I did not have to do any­thing out of the or­di­nary but keep my till slip and snap it later to get a few rands back from the stuff I bought.”

The more ef­fort you are pre­pared to put in, the more money you could make. You re­ceive an ex­tra R5 for ev­ery 10 till slips you scan.

So far, SNAPnSAVE has paid out over R4 mil­lion in cash back re­wards since its launch in 2015. There have been over 200 000 app down­loads. There is no cost to us­ing the app and you can still use all your other re­ward pro­grammes such as Pick n Pay smart shop­per and eBucks, which means you are re­warded twice.

Bezuiden­hout says the power be­hind SNAPnSAVE is the abil­ity to read your till slip, but this comes with a pro­viso. Firstly, they can only read the till slips of ma­jor re­tail­ers like Check­ers, Shoprite, Pick n Pay and Spar, so you may not be able to use the slips of your lo­cal cor­ner shop.

Se­condly, I did have a prob­lem with sub­mit­ting my slip – it turned out that the res­o­lu­tion on my cam­era was too high so I needed to ad­just it as the max­i­mum down­load size is 1.5MB.

It takes four days to process the cash back, which is then paid into your SNAPnSAVE wal­let. Once you have a rea­son­able bal­ance, you can have the money paid into your bank ac­count. Al­ter­na­tively, you can trans­fer it to your WeChat wal­let which al­lows you to with­draw the cash from an ATM, buy air­time, pre­paid elec­tric­ity and pay in store us­ing SnapS­can.

The sus­tain­abil­ity of SNAPnSAVE will de­pend on its abil­ity to bring on more brands so that it makes up a larger per­cent­age of your booked items. Cur­rently, its self-funded deals are the main draw card.

You can down­load SNAPnSAVE on Google Play or Ap­ple Store or go to

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