‘When it comes to flowers there are no more rules – if it looks good, do it’
Jo’burg florist Joshua Murray rewrites the flower rules
You could call my home very Balinese; there’s lots of wood and light marble that makes for a perfect modern-meets-natural feel,’ says florist Joshua Murray of the Jo’burg home he shares with his partner, schalk, and their two bulldogs, Benjamin and oliver. ‘It’s the complete opposite to how I compose my flower arrangements.’ For Joshua, the move into floristry was never a planned one, having studied visual communication (where he honed his eye for form and design). ‘I like my living space quite minimal but when it comes to my arrangements I really try to push it, play around with different shapes and styles and achieve something really dramatic.’ his approach is an environmental one that takes into account the bigger picture: consider the vase you’ll be using, how much light the room gets, the mood of the interior. need a heady dose of arrangement-redefining inspiration? Follow Joshua’s cue and grab your phone: ‘Before I even pick up a stem I always look at what’s trending around the world on Instagram and Pinterest.’ These aren’t granny’s flower arrangements – they’re a form of organic art that challenges notions of shape, colour and texture. ‘Throw out the rule book,’ declares Joshua.
With an experimental mind the whole experience of floral design changes, no matter the scale of the project. joshuamurray.co
Although he prefers A minimalist Approach to the interior of his own home, joshua murray (right, with benjamin) believes more is more in the field of floral design