hote­lier Valéry grégo trans­forms a fifties mo­tel into the French riviera des­ti­na­tion

The coolest new ho­tel on the Côte d’azur is every­thing the flashy crush of French Riviera crowds are not look­ing for. Wel­come to Ho­tel Les Roches Rouge

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Like many sum­mer play­grounds that were the peak of se­cret jet set chic 50 years ago, the côte d’azur has be­come choked with tacky re­sorts and pseudo Fitzger­ald-type villa ho­tels that miss the boat for the dis­cern­ing, de­sign-choosy trav­eller in need of a stylish, low-key yet high-end hip bolt hole on the coast with the most. ho­tel Les roches rouge, in saint-raphaël, an hour from nice by car, is ex­actly that.

re­vamped by vi­sion­ary hote­lier

Valéry grégo and Parisian de­sign­ers of the mo­ment, Festen, this for­merly di­lap­i­dated mo­tel from the fifties is a se­cret and ef­fort­lessly cool gem away from the madding crowds of cannes and saint-tropez, but with all the Mediter­ranean-ness you crave. a daz­zling warm sea, views, great food, luxe peo­ple spot­ting, cu­rated sum­mer French­i­ness and the emo­tional lux­ury of re­boot­ing in the south of France’s stun­ningly sen­sual nat­u­ral set­ting all await.

There are 48 rooms – sim­ple, su­per-chic, some sea-fac­ing, some gar­den-fac­ing, and a thrall of al­most open-air com­mu­nal spa­ces that in­clude lounges, li­braries and restau­rants that riff on the clean, mod­ernist lines of eileen gray’s e-1027 villa on the same coast, which you can visit

(8 cap­mod­erne.com). The in­te­ri­ors are Festen’s sig­na­ture style of retro craft, no­ble ma­te­ri­als and vin­tage. In this case in­spired by the sto­ried artist stu­dios of Provence and a de­li­cious pal­ette of red-rock ter­razzo, pol­ished con­crete and to­bacco, tawny tones of oak and leather and rat­tan. But there is a re­fresh­ingly non-nos­tal­gic air to it that in­spires a feel­ing of free­dom and prospect in ex­pe­ri­enc­ing a mind­fully unique hol­i­day digs. Ho­tel Les Roches Rouge n 8 hotellesroches­rouges.com; Festen 8 fes­te­nar­chi­tec­ture.com

the ter­race of ho­tel les roches rouge over­look­ing the Mediter­ranean sea at saint-raphaël be­tween cannnes and saint-tropez

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french hote­lier valéry grégo has re­vamped a fifties Mo­tel and cre­ated the ho­tel les roches rouge on the south­ern coast of france

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