This is now the world’s biggest professional networking site, with 467million users (at the time of writing) in 200 countries, and it’s growing by two new members a second.
Personalise your headline: it’s the fi rst thing potential employers will see on your profi le, says Matthew Neethling of ProAppointments in Durban. ‘Add key skills to your title, so as to bring up your information when companies and recruiters use Boolean search tools, which will give your profile more exposure.’ Describe your responsibilities and duties, and how you made an impact on previous employers, even if you were doing holiday work. Avoid clichés: in 2015 ‘responsible’, ‘strategic’ and ‘effective’ topped LinkedIn’s yearly list of most overused words. Be sure to complete all profi le sections: social media specialist Darain Faraz, head of global consumer communications at LinkedIn, reports that completed profi les are seven times more likely to be viewed by potential employers, and 11 times more likely to be viewed when they include a photo. ‘Just make sure you keep it professional,’ he told COSMO in an e-mail.