Cosmopolitan (South Africa) - - CAREER -

This is now the world’s big­gest pro­fes­sional net­work­ing site, with 467mil­lion users (at the time of writ­ing) in 200 coun­tries, and it’s grow­ing by two new mem­bers a sec­ond.

Per­son­alise your head­line: it’s the fi rst thing po­ten­tial em­ploy­ers will see on your profi le, says Matthew Neeth­ling of ProAp­point­ments in Dur­ban. ‘Add key skills to your ti­tle, so as to bring up your in­for­ma­tion when com­pa­nies and re­cruiters use Boolean search tools, which will give your pro­file more ex­po­sure.’ De­scribe your re­spon­si­bil­i­ties and du­ties, and how you made an im­pact on pre­vi­ous em­ploy­ers, even if you were do­ing hol­i­day work. Avoid clichés: in 2015 ‘re­spon­si­ble’, ‘strate­gic’ and ‘ef­fec­tive’ topped LinkedIn’s yearly list of most overused words. Be sure to com­plete all profi le sec­tions: social me­dia spe­cial­ist Darain Faraz, head of global con­sumer com­mu­ni­ca­tions at LinkedIn, re­ports that com­pleted profi les are seven times more likely to be viewed by po­ten­tial em­ploy­ers, and 11 times more likely to be viewed when they in­clude a photo. ‘Just make sure you keep it pro­fes­sional,’ he told COSMO in an e-mail.

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