‘This shows how passionate you are about your industry and abilities,’ says Paige Austin, national marketing coordinator for Drake International in Port Elizabeth. And you can curate it for work purposes. Follow employees and employers in your field, and companies that you’d like to work for: many tweet about new opportunities before these are widely advertised. If you are called for an interview, you’ll have some insight into the company and will find common ground more easily with the interviewer. ‘Familiarity will make the interview more comfortable,’ Austin says.
Tweet at least once a day about developments in your industry and achievements (especially yours), and share links and the thoughts of others (be generous). Ask people to retweet. Use photos and videos – a Twitter study found that they, along with quotations, statistics and hashtags, ‘have the greatest impact on average retweets’. Show your understanding of industry matters, build your professional reputation, and companies will come hunting for you.