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Cosmopolitan (South Africa) - - CAREER -

‘This shows how pas­sion­ate you are about your in­dus­try and abil­i­ties,’ says Paige Austin, na­tional mar­ket­ing co­or­di­na­tor for Drake In­ter­na­tional in Port El­iz­a­beth. And you can cu­rate it for work pur­poses. Fol­low em­ploy­ees and em­ploy­ers in your field, and com­pa­nies that you’d like to work for: many tweet about new op­por­tu­ni­ties be­fore these are widely ad­ver­tised. If you are called for an in­ter­view, you’ll have some in­sight into the com­pany and will find com­mon ground more eas­ily with the in­ter­viewer. ‘Fa­mil­iar­ity will make the in­ter­view more com­fort­able,’ Austin says.

Tweet at least once a day about de­vel­op­ments in your in­dus­try and achieve­ments (es­pe­cially yours), and share links and the thoughts of oth­ers (be gen­er­ous). Ask peo­ple to retweet. Use pho­tos and videos – a Twit­ter study found that they, along with quo­ta­tions, statis­tics and hash­tags, ‘have the great­est im­pact on av­er­age retweets’. Show your un­der­stand­ing of in­dus­try mat­ters, build your pro­fes­sional rep­u­ta­tion, and com­pa­nies will come hunt­ing for you.

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