Cosmopolitan (South Africa) - - CAREER -

As in the days be­fore social me­dia, it pays to start a job search by reach­ing out to friends. And Face­book is even big­ger than LinkedIn, with 1,71-bil­lion monthly ac­tive users (at the time of writ­ing). It’s also es­ti­mated by Forbes.com to be used by 65% of re­cruiters. Just re­mem­ber: Face­book can fi nd you a job, but it can also lose you one eas­ily if you don’t look af­ter your per­sonal brand, says Austin. ‘HR pro­fes­sion­als and re­cruiters post ads there to widen the net when search­ing,’ says Neeth­ling. ‘Face­book is con­sid­ered more of a “per­sonal” plat­form, so adding man­agers as “friends” could be seen as in­va­sive and even some­what un­pro­fes­sional. Use your dis­cre­tion,’ Austin says.

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