As in the days before social media, it pays to start a job search by reaching out to friends. And Facebook is even bigger than LinkedIn, with 1,71-billion monthly active users (at the time of writing). It’s also estimated by Forbes.com to be used by 65% of recruiters. Just remember: Facebook can fi nd you a job, but it can also lose you one easily if you don’t look after your personal brand, says Austin. ‘HR professionals and recruiters post ads there to widen the net when searching,’ says Neethling. ‘Facebook is considered more of a “personal” platform, so adding managers as “friends” could be seen as invasive and even somewhat unprofessional. Use your discretion,’ Austin says.