‘Start-Up Capital Is No Excuse’
Allegro Dinkwanyane, founder/CEO of Orgella Media;
‘I started Orgella Media while studying journalism at UJ. I was 21 and had zero cash – but I had a big idea and a solid business plan.
‘I tried to find funding but all the potential sponsors I approached turned me down. To them, I was too young and inexperienced to take a risk on.
‘I realised no-one believed in my idea as much as I did, and that I’d have to fund it myself. I hustled freelance writing jobs between studies and saved every cent I made. Eventually I’d stashed away R7 000 – enough to register my company name and trademark it, and have a website designed. A few months later, Orgella Media was launched.
‘You have to invest in your dream before anyone else does. Once investors see you’re willing to risk everything, they start believing in you. Struggling to find financial support taught me independence – and persistence when it felt like no-one would back me.
‘Today, Orgella Media is a holding company for seven other companies. I’m proof that not having financial support when you have a dream is no excuse. Saving to fund your business shows you quickly how committed you are to it – and learning to save and spend wisely will always serve you well.’