‘Start-Up Cap­i­tal Is No Ex­cuse’

Al­le­gro Dinkwanyane, founder/CEO of Orgella Me­dia;

Cosmopolitan (South Africa) - - CAREER & CASH -

‘I started Orgella Me­dia while study­ing jour­nal­ism at UJ. I was 21 and had zero cash – but I had a big idea and a solid busi­ness plan.

‘I tried to find fund­ing but all the po­ten­tial spon­sors I ap­proached turned me down. To them, I was too young and in­ex­pe­ri­enced to take a risk on.

‘I re­alised no-one be­lieved in my idea as much as I did, and that I’d have to fund it my­self. I hus­tled free­lance writ­ing jobs be­tween stud­ies and saved ev­ery cent I made. Even­tu­ally I’d stashed away R7 000 – enough to reg­is­ter my com­pany name and trade­mark it, and have a web­site de­signed. A few months later, Orgella Me­dia was launched.

‘You have to in­vest in your dream be­fore any­one else does. Once in­vestors see you’re will­ing to risk ev­ery­thing, they start be­liev­ing in you. Strug­gling to find fi­nan­cial sup­port taught me in­de­pen­dence – and per­sis­tence when it felt like no-one would back me.

‘To­day, Orgella Me­dia is a hold­ing com­pany for seven other com­pa­nies. I’m proof that not hav­ing fi­nan­cial sup­port when you have a dream is no ex­cuse. Sav­ing to fund your busi­ness shows you quickly how com­mit­ted you are to it – and learn­ing to save and spend wisely will al­ways serve you well.’

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