‘Always Have a FiveMinute Elevator Pitch Ready’
Mogau Seshoene, founder/CEO of The Lazy Makoti;
‘You never know who you might meet at any given moment, so be ready to pitch yourself – and your business – wherever, whenever.
‘Recently, I was at a restaurant and recognised a producer. I’ve always wanted my own TV cooking show as part of my business, and I knew this was my chance to get her attention and impress her. The producer was at a table by herself, so I approached her and asked if we could chat. She told me she didn’t have much time as she was waiting to meet someone, so if I wanted to say something I’d need to make it quick. So I did! Within five minutes I’d summarised who I was, what my business was about and how I saw her getting involved in my cooking-show idea. By the end, she’d given me her business card so we could set up a formal meeting, and now I have a TV show in the works!
‘You might meet your next investor or millionrand client at a friend’s wedding, a braai or a shop. There isn’t always time to set up a meeting, and often you need to impress them quickly to spark their interest.
‘A five-minute pitch is essential to have on hand. It should be a short overview of who you are, what you do and what “problem” you’re providing a solution to. Think of it this way: if you walked into the same lift as Richard Branson, how could you best convince him to back you in the time it takes for the lift to go from the ground floor to the fifth floor? That’s why I call it the elevator pitch. Know your story and your unique selling point – and always be ready to share them.’ ■