WHY MEN NEVER NOTICE YOUR HAIR
It’s not our fault, really. We blame the (entirely made up) 15% rule, which clearly states that if you chop off less than 15% of your pre-cut length, the male brain won’t register a change. The same goes for subtle colour jobs. It’s practically science!
But seriously, there is some actual research behind why we never notice your new side-swept fringe. It’s a phenomenon called change blindness, in which an observer (aka your mate) fails to perceive an alteration to a visual stimulus (your hair), especially when the switch-up doesn’t happen in plain sight (as in, he didn’t go to the salon with you). That’s why you leave the house a brunette, return with ombre, and we just stare at you like you’re a Magic Eye poster. We want to see your textured lob – we just can’t.
That said, if you’ve exceeded the 15% rule or tried out lumo hair dyes and we don’t offer an opinion, we assume you don’t want to talk about it. Until you give us the green light, we’ll stick with ‘Is that a new dress? You look amazing.’