COMING STRAIGHT OUT OF THE G-STAR RAW RESEARCH INNOVATION LAB, THE MOTAC DENIM SERIES IS CHANGING THE GAME BY MAKING RAW, RIGID DENIM MOVABLE. ORIGINALLY LAUNCHED IN JUNE 2016, THE RAW RESEARCH COLLECTION CONTAINS THE BRAND’S LATEST DENIM INNOVATIONS, REP
The Motac series was launched as part of Raw Research II – the second collection to come out of the G-Star Raw research lab, which focuses on taking denim to new lit levels.
The Motac series will be available at G-Star Raw stores nationwide.
The denim series will be in stores from August 2017. BRB, going shopping!
The Motac 3D denim concept combines raw denim with elasticated ribbed panels for added comfort of movement.
G-Star Raw executive creative director Aitor Throup headed up the collection, inspired by motocross style and the human body in motion.
The Motac series features styles engineered through the brand’s ‘hybrid design’ process. By utilising biker-inspired principles of ergonomics, G-Star challenges convention with denim pieces that are rigid – yet flexible.