Jea­nius Denim

COM­ING STRAIGHT OUT OF THE G-STAR RAW RE­SEARCH IN­NO­VA­TION LAB, THE MOTAC DENIM SERIES IS CHANG­ING THE GAME BY MAK­ING RAW, RIGID DENIM MOV­ABLE. ORIG­I­NALLY LAUNCHED IN JUNE 2016, THE RAW RE­SEARCH COL­LEC­TION CON­TAINS THE BRAND’S LAT­EST DENIM IN­NO­VA­TIONS, REP

Cosmopolitan (South Africa) - - ADVERTISEMENT PROMOTION -

HOW?

The Motac series was launched as part of Raw Re­search II – the sec­ond col­lec­tion to come out of the G-Star Raw re­search lab, which fo­cuses on tak­ing denim to new lit lev­els.

WHERE?

The Motac series will be avail­able at G-Star Raw stores na­tion­wide.

WHEN?

The denim series will be in stores from Au­gust 2017. BRB, go­ing shop­ping!

WHAT?

The Motac 3D denim con­cept com­bines raw denim with elas­ti­cated ribbed pan­els for added com­fort of move­ment.

WHO?

G-Star Raw ex­ec­u­tive cre­ative di­rec­tor Ai­tor Throup headed up the col­lec­tion, in­spired by mo­tocross style and the hu­man body in mo­tion.

WHY?

The Motac series fea­tures styles en­gi­neered through the brand’s ‘hy­brid de­sign’ process. By util­is­ing biker-in­spired prin­ci­ples of er­gonomics, G-Star chal­lenges con­ven­tion with denim pieces that are rigid – yet flex­i­ble.

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