The Ba­sics

Each plat­form plays by its own rules. Be­fore you go job-hunt­ing, take these three steps:

Cosmopolitan (South Africa) - - CAREER & CASH -

Scrub your so­cial his­tory by delet­ing any old pro­files or pho­tos you wouldn’t want a fu­ture boss to see. Use the grand­mother rule: if a post would mor­tify Gran, delete it.

Make sure you have a con­sis­tent pres­ence on at least two of the big four (In­sta­gram, Face­book, Snapchat and Twit­ter). Make your pages pub­lic. If you can’t stand spam­mers and opt to stay pri­vate, re­mem­ber to ac­cept fol­lower re­quests reg­u­larly. Add links on each of your so­cial pro­files to your LinkedIn ac­count.

Mas­ter what Jes­sica Miller-Mer­rell, founder of work­place re­source site Workol­ogy, calls the so­cial me­dia mul­let – you know, busi­ness in the front, party in the back! That means keep­ing about 70% of your posts busi­nes­s­ap­pro­pri­ate and 30% per­sonal. ‘Lead with the pro­fes­sional,’ she says. ‘Then add what makes you fun, which helps dif­fer­en­ti­ate you.’

A PIC IS WORTH A THOU­SAND WORDS. MAKE THEM COUNT!

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