The spotlight for newsmakers
How often to post
At least three times a day
What to post Your bio should include your company, job title and your passions (marathon training, cooking, etc). Tweet about your industry: if you’re in entertainment, write about your fave new show. And when a hilarious meme goes around (#SaltBae, anyone?), join the fun.
Who to follow
Search by hashtags such as #HR and #recruiting to identify hiring managers, says Miller-Merrell. ‘Many large companies have handles for job postings, and following them is a great way to see openings,’ adds Larssen.
How to comment
Retweeting and replying to people you admire can help your job odds. Engage with Twitter stars by responding to questions they pose or sharing thoughts on their work. Tag popular users when you praise them – you might just land an RT or a follow-back.
Create Twitter lists for accounts you love. ‘People will notice when you add them to one – and it won’t hurt if your list is named something like “Smart People on Twitter”,’ says Janice Morris, who works in global media partnerships at Twitter. ‘Flattery can go far!’