In­sta­gram

The vis­ual pow­er­house for cre­ative peo­ple

Cosmopolitan (South Africa) - - CAREER & CASH -

How of­ten to post

Once or twice a day

What to post Pho­tos of your ul­tra-stylised desk space, video clips of your lat­est an­i­ma­tion or Boomerangs of a panel you or­gan­ised. Keep cap­tions clean by putting hash­tags in your first com­ment in­stead. When you do add tags, go for ones used by in­flu­encers in your area (e.g., for fash­ion, try #OOTD).

Who to fol­low

Folks you know and those you want to know. That in­cludes peo­ple in hir­ing po­si­tions. Search for them via hash­tags that com­bine the com­pany name + life or peo­ple.

How to com­ment

Com­ments rule on In­sta­gram. Just be ju­di­cious. ‘If some­one posts only once a week, don’t com­ment on ev­ery sin­gle one,’ says Adrian Granzella Larssen, ed­i­torat-large of the ca­reer site The Muse.

Next-level ac­tion

Your pro­file should re­tain an au­then­tic sense of you. Use In­sta Sto­ries to get per­sonal and take fol­low­ers through your day. Sto­ries don’t need to be to­tally pol­ished (they last for only 24 hours), but if you want to let your hair all the way down, use the set­tings tool to ‘Hide My Story From’ po­ten­tial bosses.

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