IN­SIDE CRE­ATIVE FEEL

Creative Feel - - EDITOR’S NOTE - Lore

Re­cently I was ac­cused by some arts prac­ti­tion­ers, who had had their fund­ing ap­pli­ca­tions turned down, of not us­ing Cre­ative Feel for some se­ri­ous re­search into how arts fund­ing in­fra­struc­tures are cur­rently op­er­at­ing – or as they feel, not op­er­at­ing. ‘As a mag­a­zine that writes about the arts in South Africa, we be­lieve it would be the right thing to do: re­search, in­ter­view, in­ves­ti­gate and let’s get this out there… the artists are the ones suf­fer­ing and it’s just not fair that people turn a blind eye to the sit­u­a­tion.’ In their opin­ion, most arts and cul­ture or­gan­i­sa­tions are non-profit and it is ab­surd to ex­pect projects/ com­pa­nies to sur­vive given the ‘cur­rent cir­cum­stances’ in the fund­ing sec­tor.

One of our team mem­bers put it quite elo­quently:

‘In as much as the­atres have an artis­tic vi­sion and that they pro­gramme ac­cord­ing to that vi­sion, arts mag­a­zines also have a spe­cific ed­i­to­rial vi­sion and com­mis­sion their ar­ti­cles to com­ple­ment that par­tic­u­lar vi­sion. Cre­ative Feel is char­ac­terised by the way in which it cel­e­brates the arts. Its loyal read­er­ship has been built over many years; and they sub­scribe to the mag­a­zine par­tic­u­larly be­cause of its very fo­cused ed­i­to­rial con­tent and spe­cific style of writ­ing.’

We feel that there are def­i­nitely other plat­forms that can do the kind of re­search sug­gested. The South African Cul­tural Ob­ser­va­tory (SACO), for ex­am­ple, is a re­search agency funded by the Depart­ment of Arts and Cul­ture (DAC) whose spe­cific man­date is to re­search the state of the arts in South Africa and to of­fer rec­om­men­da­tions to the DAC and its stake­hold­ers.

Cre­ative Feel is not funded in any way and is en­tirely de­pen­dent on ad­ver­tis­ing rev­enue, sub­scrip­tions and re­tail sales. We would not have the fi­nan­cial re­sources for this re­search – even if we wanted to go that route.

Cre­ative Feel is a plat­form where we show the very ac­tive, vi­brant cre­ative arts en­vi­ron­ment in South Africa; the ex­cel­lence and the tal­ent in all art forms. Cor­po­rates who be­lieve in our coun­try’s tal­ent sup­port us by plac­ing ad­ver­tise­ments. In turn, these ad­verts al­low us to meet with artists (iden­ti­fied in­de­pen­dently by us or those that are sup­ported by these cor­po­rates through their CSI or mar­ket­ing de­part­ments). Any pub­lic­ity only helps artists, and if we could gen­er­ate more money, Cre­ative Feel could fill at least twice as many pages with amaz­ing tal­ent.

Just as we were de­bat­ing all of this and feel­ing rather at­tacked for not do­ing a ‘proper job’, we re­ceived the fol­low­ing mes­sage on our web­site con­tact page:

‘My name is Elena du Pisanie and I am a South African ac­tress cur­rently based in New York City and I re­cently dis­cov­ered Cre­ative Feel on­line! I ab­so­lutely loved read­ing about all the amaz­ing pro­duc­tions and tal­ent emerg­ing from South Africa. It made me hope­ful about re­turn­ing to a fresh and di­verse in­dus­try when my jour­ney here in NYC comes to an end!

‘I am cur­rently part of an in­ter­na­tional cast of women who are putting on a pro­duc­tion of The Vagina Mono­logues by Eve Ensler in New York City with the goal to em­power women – all of our ticket pro­ceeds will go to char­ity or­gan­i­sa­tions that sup­port un­der­priv­i­leged women. We have a di­verse cast with women from coun­tries in Asia, Europe, South Amer­ica, Africa and North Amer­ica. I am so ex­cited to be rep­re­sent­ing South Africa along­side an­other South African ac­tress… Our vi­sion is to use the­atre to come to­gether de­spite the bor­ders, racial, re­li­gious, cul­tural and so­cial dif­fer­ences that of­ten sep­a­rate people.’

I feel that Elena du Pisanie has said it all. This is what Cre­ative Feel is all about!

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