Gutsy hip-hop fanatic starts radio station
Ngcobo-born hip-hop lover Liza Xobololo, who started his own radio station with a loan, is determined to make his dream flourish, despite the challenges.
Xobololo said he first tried his hand at rapping, but quickly realised it was not where his talents lay.
His next step was starting a radio station for fellow hip-hop lovers, and a platform for up-andcoming artists.
After six months of research, finding suitable premises and sourcing equipment, online radio station KoppollaC was born.
The radio station, based in Rabie Ridge in Johannesburg, was officially launched in July.
It offers a selection of hip-hop music, 90% of which is South African, from 6am to 9pm daily.
Underground and unsigned artists are also given an opportunity to shine.
The radio station was funded entirely by Xobololo, who took out a loan to get it started.
It is currently manned by 30 staff members, many of whom wear the hats of both presenter and producer.
Xobololo said the name KoppollaC came from Cape Town Xhosa street slang.
“Koppola is to connect, to make it through hardships in the townships,” he explained.
“After conducting months of research into the station, I then went about finding equipment and looking for staff. I took out a loan to pay for everything.
“I have a lot of staff members but most of them are former journalism students who are working for me for free.
“Like me, they love hip-hop music and many of them are unemployed and this radio station gives them a platform to practise their chosen craft.”
The former Walter Sisulu University strategic management student said the listenership was around 500 people.
“This is based on the feedback I have received from a number of people on social media who listen to the different shows and comment on them,” he said, adding that he was in the process of “working with an IT guy to try find a way to get exact figures”.
Though there are many challenges, he will not give up.
“I don't pay my staff. I just can't afford it.
“We operate from the location so we battle with constant electricity cuts and the internet often goes off-line so we lose connectivity. Some funding would fix these problems but I'm struggling to get people to feed into my dream,” Xobololo said.