Dur­ban Tourism launches travel doc­u­men­tary and city app

Daily News - - NEWS - BAR­BARA COLE

IN­TER­NA­TIONAL stu­dents at­tend­ing the prov­ince’s top board­ing schools have helped Dur­ban Tourism in its lat­est cam­paign to mar­ket the city to the youth.

“We did a re­search study on youth tourism, as this was a gap we needed to ad­dress,” said Roshni Mehta, a re­searcher in the busi­ness in­tel­li­gence and prod­uct qual­ity depart­ment at Dur­ban Tourism.

The prov­ince boasts the coun­try’s top board­ing schools, with al­most 40% of stu­dents be­ing from other coun­tries, such as Zam­bia, Zim­babwe, Malawi, China and In­dia.

Dur­ban Tourism re­searchers quizzed the in­ter­na­tional stu­dents about their in­flu­ences and ex­pec­ta­tions on long-haul des­ti­na­tions and pat­terns.

Their views are im­por­tant, said Mehta, as they were able to in­flu­ence their friends and fam­i­lies to visit where they were study­ing, and some of their fam­i­lies in­vest in houses in the area.

Hav­ing found out what ex­pe­ri­ences they ex­pect when they travel in­ter­na­tion­ally, Dur­ban Tourism then came with a 10-minute doc­u­men­tary fea­tur­ing what is avail­able in the area to at­tract the youth.

It was launched at the Dur­ban ICC yes­ter­day.

The doc­u­men­tary, show­ing ex­treme ad­ven­ture, a va­ri­ety of sports and leisure at­trac­tions and ac­tiv­i­ties, por­trays Dur­ban as a fast-paced ur­ban African city that ap­peals to the young and the young-at-heart.

It would be avail­able on the Dur­ban Tourism web­site, on the web­sites of the prod­uct own­ers whose at­trac­tions fea­ture in the doc­u­men­tary and it would go to com­mu­nity tourism or­gan­i­sa­tions and to Michael- house and Dur­ban Boys’ High School, whose stu­dents contributed to the re­search.

Also, keep­ing up with the lat­est trends, Dur­ban Tourism also launched its first ac­com­mo­da­tion app yes­ter­day, al­low­ing vis­i­tors to get in­for­ma­tion on their de­vices on more than 700 ac­com­mo­da­tion places in Dur­ban, as well the lo­ca­tion of the near­est at­trac­tions, garages, banks, restau­rants and shop­ping malls.

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