The taste of things to come in KZN
TASTE Holdings is planning to expand its Starbucks brand over the next 18 months to enable its food division to break even.
Taste chief executive Carlo Gonzaga said the expansion would be primarily to KwaZulu-Natal (KZN).
He said the company wanted to have 10 trading Starbucks outlets by the end of the year, with a solid pipeline for another 12 next year.
“We are going to open two Starbucks in KZN and one will be opened next month,” he said.
“Cape Town will get its chance on Starbucks next year.”
Starbucks will enter the KZN market in November with the first store in Florida Road, to be followed by a 400m² site in Gateway Theatre of Shopping.
Taste brought Starbucks this year and Domino’s Pizza in 2014.
Gonzaga said both brands had proven popular with local consumers. In the six months to end August, Taste’s food division had 69 stores with 6 Starbucks and 63 Domino’s corporate-owned stores, up from 34 stores reported a year ago.
The division consists of Starbucks, Domino’s, The Fish & Chip Co, Zebro’s Chicken and Maxi’s brands.
Its luxury goods division consists of retail outlets branded under NWJ, Arthur Kaplan and World’s Finest Watches.