The taste of things to come in KZN

Daily News - - NEWS - SANDILE MCHUNU

TASTE Hold­ings is plan­ning to ex­pand its Star­bucks brand over the next 18 months to en­able its food di­vi­sion to break even.

Taste chief ex­ec­u­tive Carlo Gon­zaga said the ex­pan­sion would be pri­mar­ily to KwaZulu-Na­tal (KZN).

He said the com­pany wanted to have 10 trad­ing Star­bucks out­lets by the end of the year, with a solid pipe­line for another 12 next year.

“We are go­ing to open two Star­bucks in KZN and one will be opened next month,” he said.

“Cape Town will get its chance on Star­bucks next year.”

Star­bucks will en­ter the KZN mar­ket in Novem­ber with the first store in Florida Road, to be fol­lowed by a 400m² site in Gate­way The­atre of Shop­ping.

Taste brought Star­bucks this year and Domino’s Pizza in 2014.

Gon­zaga said both brands had proven pop­u­lar with lo­cal con­sumers. In the six months to end Au­gust, Taste’s food di­vi­sion had 69 stores with 6 Star­bucks and 63 Domino’s cor­po­rate-owned stores, up from 34 stores re­ported a year ago.

The di­vi­sion con­sists of Star­bucks, Domino’s, The Fish & Chip Co, Ze­bro’s Chicken and Maxi’s brands.

Its lux­ury goods di­vi­sion con­sists of re­tail out­lets branded un­der NWJ, Arthur Ka­plan and World’s Finest Watches.

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