MERCEDES WHAT3WORDS

Driven - - New Technology - Im­age © DAIM­LER

Mercedes-Benz an­nounced its plans to be the first au­tomaker to in­tro­duce in-ve­hi­cle three-word ad­dress nav­i­ga­tion, fol­low­ing on from there with the in­no­va­tive ad­dress­ing sys­tem what3words.

what3words is a global ad­dress­ing sys­tem that has di­vided the world into 3 mx 3 m squares, each with a unique ad­dress made up of three dic­tio­nary words. The three-word ad­dress /// genau.fre­undin.tage­buch for ex­am­ple, refers to the ex­act 3 m x 3 m at the Mercedes-Benz man­u­fac­tur­ing plant en­trance in Stuttgart-Un­tertürkheim.

Mercedes-Benz has al­ready be­gun pro­gram­ming what3words into their next-gen­er­a­tion in­fo­tain­ment sys­tem, which is due for launch in 2018. A driver will be able to type or say three words to pin­point an ex­act des­ti­na­tion any­where in the world, elim­i­nat­ing many of the frus­tra­tions en­coun­tered by drivers us­ing voice to en­ter tra­di­tional street ad­dresses and is the first ad­dress­ing sys­tem specif­i­cally de­signed for voice in­put.

The ben­e­fits for Mercedes-Benz cus­tomers are clear: three-word ad­dresses are more re­li­able than street ad­dresses or post­codes, al­low­ing drivers to nav­i­gate with pre­ci­sion to a par­tic­u­lar build­ing en­trance or car park. It will even ac­cu­rately nav­i­gate you to places that don’t have fixed street ad­dresses at all.

Three-word ad­dresses are very sim­ple to use, mean­ing drivers can give their car any pre­cise des­ti­na­tion, and know they’re nav­i­gat­ing to the cor­rect lo­ca­tion, ev­ery time. And when a driver en­ters a three-word ad­dress by voice or text, the what3words tech­nol­ogy con­verts it to a co­or­di­nate. The car then routes to this ex­act lo­ca­tion us­ing its nav­i­ga­tion sys­tem.

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