BOSCH SMART COCKPIT
Controlling the navigation system, the onboard computer menu, or the radio while driving is a distraction, and Bosch is attempting to limit distractions for safer roads. Bosch is showcasing smart cockpit technology that lets drivers concentrate on driving so that their eyes are kept where they should be: on the road. Bosch describes this as “uncluttering the cockpit”. “The more complex the technology in modern vehicles, the simpler and more intuitive control systems need to be,” says Dr Steffen Berns, the President of Bosch Car Multimedia. This artificial intelligence helps transform the human-machine interface into a command centre that thinks ahead. Lexus LF-1 Limitless at the North American International Auto Show in Detroit. Two decades ago, Lexus established the luxury crossover segment with the global debut of the RX 300 in Detroit. The RX remains the world’s top-selling luxury crossover despite nearly 50 competitors that have since entered the segment.