Driven - - Tech Tune-up - Im­age © BOSCH

Con­trol­ling the nav­i­ga­tion sys­tem, the on­board com­puter menu, or the ra­dio while driv­ing is a dis­trac­tion, and Bosch is at­tempt­ing to limit dis­trac­tions for safer roads. Bosch is show­cas­ing smart cock­pit tech­nol­ogy that lets driv­ers con­cen­trate on driv­ing so that their eyes are kept where they should be: on the road. Bosch de­scribes this as “un­clut­ter­ing the cock­pit”. “The more com­plex the tech­nol­ogy in mod­ern ve­hi­cles, the sim­pler and more in­tu­itive con­trol sys­tems need to be,” says Dr St­ef­fen Berns, the Pres­i­dent of Bosch Car Mul­ti­me­dia. This ar­ti­fi­cial in­tel­li­gence helps trans­form the hu­man-ma­chine in­ter­face into a com­mand cen­tre that thinks ahead. Lexus LF-1 Lim­it­less at the North Amer­i­can In­ter­na­tional Auto Show in Detroit. Two decades ago, Lexus es­tab­lished the lux­ury cross­over seg­ment with the global de­but of the RX 300 in Detroit. The RX re­mains the world’s top-sell­ing lux­ury cross­over de­spite nearly 50 com­peti­tors that have since en­tered the seg­ment.

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