REIN­VENT­ING HIS­TORY

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Com­bin­ing high per­for­mance with un­re­strained lux­ury, the Lexus LF-1 Lim­it­less con­cept is a show­case of tech­nol­ogy, in­no­va­tion, and the lat­est evo­lu­tion of de­sign at Lexus. Lim­it­less in its po­ten­tial, the con­cept en­vis­ages fully au­ton­o­mous driv­ing and caters to the di­verse life­styles of Lexus cus­tomers. Like­wise, the pos­si­bil­i­ties for pow­er­trains are vast. The LF-1 con­cept could be pow­ered by fuel cells, hy­brid, plug-in hy­brid, petrol, or even all-elec­tric. By around 2025, ev­ery Lexus model around the world will be avail­able ei­ther as a ded­i­cated elec­tri­fied model, or have an elec­tri­fied op­tion. Lexus is re­peat­ing his­tory by stag­ing the world pre­miere of the

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