HOGS TO GO ELECTRIC
With sales down 6.7% worldwide, Harley-Davidson finds itself between a rock and a hard place as older riders retire from the traditional “eternal, shiny and chrome” market. Not surprisingly, Harley-Davidson announced that it would have an all-electric motorcycle to market within 18 months. The announcement comes four years after Harley-Davidson unveiled its LiveWire project, a prototype all-electric motorcycle with a range of 80 km and a zero to 100 km/h sprint time of four seconds. With advances in battery technology, various electric motorcycle brands now boast a range of more than 200 km and accelerate to 100 km/h in under three seconds, which makes a compelling case for all-electric motorcycles.
Said Matt Levatich, President and CEO of Harley-Davidson, during a routine earnings call in January 2018. “It’s an active project we’re preparing to bring to market within 18 months. The EV motorcycle market is in its infancy