Driven - - Ev News - Im­age © HAR­LEY-DAVID­SON

With sales down 6.7% world­wide, Har­ley-David­son finds it­self be­tween a rock and a hard place as older rid­ers re­tire from the tra­di­tional “eter­nal, shiny and chrome” mar­ket. Not sur­pris­ingly, Har­ley-David­son an­nounced that it would have an all-elec­tric mo­tor­cy­cle to mar­ket within 18 months. The an­nounce­ment comes four years af­ter Har­ley-David­son un­veiled its LiveWire project, a pro­to­type all-elec­tric mo­tor­cy­cle with a range of 80 km and a zero to 100 km/h sprint time of four sec­onds. With ad­vances in bat­tery tech­nol­ogy, var­i­ous elec­tric mo­tor­cy­cle brands now boast a range of more than 200 km and ac­cel­er­ate to 100 km/h in un­der three sec­onds, which makes a com­pelling case for all-elec­tric mo­tor­cy­cles.

Said Matt Le­vatich, Pres­i­dent and CEO of Har­ley-David­son, dur­ing a rou­tine earn­ings call in Jan­uary 2018. “It’s an ac­tive project we’re pre­par­ing to bring to mar­ket within 18 months. The EV mo­tor­cy­cle mar­ket is in its in­fancy

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