PININFARINA’S ELECTRIC DREAMS
Pininfarina is best known as the design house responsible for penning such iconic cars as the 1967 Ferrari 275 GTB/4, the 1972 Ferrari Dino 246 GTS, and a host of other classics that remain the envy of car collectors across the globe. Lately, though, the internationally acclaimed design house dreams of becoming the world’s first luxury electric carmaker. The announcement was made at the 2018 Geneva Motor Show when CEO, Paulo Pininfarina, announced that the dream factory intends to establish itself as a luxury electric vehicle manufacturer with the backing and blessing of its parent company, Mahindra. “My father’s dream was to build a car company and his father’s dream was also to build a car company,” he said. “Now, I plan for that dream to come true.” With the design talent of Pininfarina and the financial influence of Mahindra and its experience in Formula E, Pininfarina may well be the ideal entity to elevate electric cars into the realm of superlative design.