Driven - - Car Fine Art -

South African pho­tog­ra­phers, Sarel van Staden and Maryna Cot­ton, de­vel­oped their “Fo­cussed Dif­fused Light­ing” tech­nique (FDL) to cre­ate unique art of cars. “Great pho­tog­ra­phy is of­ten the re­sult of the abil­ity to see, as well as a solid un­der­stand­ing of the char­ac­ter­is­tics of light. Light can be­come the prover­bial paint­brush to cre­ate works of art” says Sarel.

“The de­sire we have to cre­ate fine art im­ages of cars was, in part, fu­elled by the tech­ni­cal chal­lenges as­so­ci­ated with au­to­mo­tive pho­tog­ra­phy, but mostly by a love for the shape of cars. We use our un­der­stand­ing of light to re­veal the beauty hid­den in the shapes, curves and lines.”

The FDL tech­nique op­ti­mises the re­la­tion­ship be­tween shad­ows and high­lights, which in turn brings out the sub­tle de­tails in the shape of the car, while still ren­der­ing soft enough light to man­age re­flec­tions in the paint­work.

When asked about their Porsche 718 Cay­man and Boxster shoot for Driven, Maryna said that their lights re­vealed the beauty hid­den away from plain sight. “We sel­dom see our ev­ery­day cars in light that will high­light the more sub­tle folds and curves. In the case of the Porsches, the light­ing re­vealed the beauty that is not only hid­den in the paint­work, but also the sporty curves and lines of these beau­ti­fully crafted sports ve­hi­cles. The com­bi­na­tion of soft curves with harder folds in the de­sign is es­pe­cially pho­to­genic. We also loved the black trims, such as the lo­gos, and black rear apron and tail lights”.

The ever-ex­pand­ing col­lec­tion of ve­hic­u­lar art can be seen on www.carfin­eart.com, or maryna@carfin­eart.com.

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