South African photographers, Sarel van Staden and Maryna Cotton, developed their “Focussed Diffused Lighting” technique (FDL) to create unique art of cars. “Great photography is often the result of the ability to see, as well as a solid understanding of the characteristics of light. Light can become the proverbial paintbrush to create works of art” says Sarel.
“The desire we have to create fine art images of cars was, in part, fuelled by the technical challenges associated with automotive photography, but mostly by a love for the shape of cars. We use our understanding of light to reveal the beauty hidden in the shapes, curves and lines.”
The FDL technique optimises the relationship between shadows and highlights, which in turn brings out the subtle details in the shape of the car, while still rendering soft enough light to manage reflections in the paintwork.
When asked about their Porsche 718 Cayman and Boxster shoot for Driven, Maryna said that their lights revealed the beauty hidden away from plain sight. “We seldom see our everyday cars in light that will highlight the more subtle folds and curves. In the case of the Porsches, the lighting revealed the beauty that is not only hidden in the paintwork, but also the sporty curves and lines of these beautifully crafted sports vehicles. The combination of soft curves with harder folds in the design is especially photogenic. We also loved the black trims, such as the logos, and black rear apron and tail lights”.
The ever-expanding collection of vehicular art can be seen on www.carfineart.com, or email@example.com.