American automotive giant, General Motors is looking to dip its toes into the future of car manufacturing workflow processes by utilising next-gen ‘generative design’ software from Autodesk. The software allows a user to set specific design parameters like material, strength and weight after which it can be paired with 3D component printing. It is also not just some manufacturing pipe dream. GM and Autodesk engineers have already combined their resources to manufacture a proof-of-concept seat bracket that is both 40% lighter and 20% stronger than its original counterpart. “Generative design is the future of manufacturing and GM is a pioneer in using it to lighten their vehicles,” says Scott Reese, Autodesk Senior Vice President for Manufacturing and Construction.