Ishmo Ra­malepe en­joys the juice that comes from his hard work as an en­tre­pre­neur.

Empowered Youth Magazine - - INSPIRATION - With Happy Rikhotso

Ishmo Ra­malepe is one of the great Lim­popo en­trepreneurs mak­ing the most in the in­dus­try. With his great pas­sion and ded­i­ca­tion for what he does, the Lim­popo-based Ishmo talks to Em­pow­ered about his ris­ing busi­ness and all that we be­lieve will in­spire our read­ers.

How did you get your idea or con­cept for the busi­ness?

I’ve dis­cov­ered that back then, all pro­duc­tion com­pa­nies were based in Jo­han­nes­burg. I there­fore de­cided to start my la­bel here in Lim­popo to ac­com­mo­date those who strug­gle to reach Gaut­eng. Af­ter grad­u­at­ing, I started IRP (Ishmo Records and Pro­duc­tion)

What was your mis­sion at the out­set?

To build tal­ents and to as­sist those who have the po­ten­tial.

Do you have em­ploy­ees and how many?

I have 6 em­ploy­ees

What services or prod­ucts do you of­fer in a nut­shell?

Sound, stage, light­ing hire, Video pro­duc­tion, Record­ing stu­dio, CD/DVD print­ing, Event man­age­ment.

How do you ad­ver­tise your busi­ness?

Web­site, So­cial me­dia, ra­dio and road­shows.

What are the main ob­sta­cles in the jour­ney of be­ing an en­tre­pre­neur?

As a grow­ing com­pany, some­times I get wedged when I have lim­ited re­sources to meet var­i­ous projects.

How do you deal with dis­sat­is­fied clients?

I al­ways re­deem my­self my of­fer­ing free or dis­counted pack­ages.

What ad­vise can you give to some­one who’s got a busi­ness idea but is lack­ing the nec­es­sary re­sources to get on the start?

I’ve been al­ways us­ing the motto "Piki piki maak meer”. Al­ways in­vest in equip­ment that will be use­ful in your busi­ness. start small but have progress. If u see your­self still at the same point as last year, do self-in­tro­spec­tion and find ways to move for­ward

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