AT IT: IMASH Com­puter Academy

Empowered Youth Magazine - - CONTENTS - By Happy Rikhotso

Itumeleng in­spires us through his ex­cep­tional strat­egy of do­ing busi­ness and con­tribut­ing to­wards ed­u­ca­tion in his coun­try, South Africa. Our chat with him filled with mag­nif­i­cent en­cour­age­ment and in­spi­ra­tion. Pic­ture above: Group of Imash Grad­u­ates. How did you get your idea or con­cept for the busi­ness? I al­ways wanted to turn-around the mar­ket­ing of busi­ness and bring­ing to­gether dif­fer­ent busi­ness in one place. That’s why I have de­vel­oped the IMASH Group hold­ings com­pany that holds imash com­puter academy, imash cor­po­rate travel and imash driv­ing school along with zil­lion books. To what do you at­tribute your suc­cess? Uhhmm.. Hard work and com­mit­ment does that. What is the most chal­leng­ing thing when it comes to run­ning a busi­ness as a young per­son? as far as age con­sid­er­a­tion is cru­cial in this type of busi­ness, as a young per­son I found it dif­fi­cult to ob­tain fi­nan­cial sup­port from rel­e­vant stake­hold­ers and the com­mu­nity at large, for at first they re­ally don’t think that as young as I am I will be able to made it in this in­dus­try. How do you make sure that ev­ery ser­vice is pro­vided ef­fec­tively and ef­fi­ciently? Main point is to put more ex­tra hours or ef­fort, and hav­ing en­gage­ments with my clients just to hear from them as to what are de­sired needs and as to how I can im­prove my ser­vices. If you had one piece of ad­vice to some­one just start­ing out, what would it be? Never give up on your busi­ness idea, and avail your­self to the lo­cal busi­ness own­ers for more in­for­ma­tion on how to reg­is­ter your busi­ness and where to get cap­i­tal funds and sup­port. Be­ing an en­tre­pre­neur, what is non-ne­go­tiable for you? Trust and ef­fi­ciency in as an en­tre­pre­neur is non­nego­tiable.

What were you great­est fail­ures and what did they teach you?

Yes! Ob­sta­cles, like lack of funds, clients and lack of time man­age­ment where the worse ob­sta­cles. But be­ing that have learnt that a good com­mu­ni­ca­tion skill and ne­go­ti­a­tion skill are the best medicines.

What was the most im­por­tant part of your whole busi­ness jour­ney?

Lead­er­ship, I could say be­cause through­out my busi­ness jour­ney, I de­vel­oped the front line part that taught me team lead­er­ship and cor­po­ra­tion within any given task or mis­sion.

What drives you to keep go­ing when it is re­ally tough?

Pas­sion, and the love that I have for this type of busi­ness, and most of it all the ser­vice that I ren­der to my clients keeps me go­ing.

What is your main ap­proach to mar­ket­ing?

Client’s needs at first hand, then I strate­gize on my busi­ness minded ap­proach.

Where do you see your busi­ness in 5 year’s time?

In 5 year’s time, I see my­self own­ing and run­ning a chain of com­pa­nies across the coun­try and abroad.

The other day I watched my 2 years old son move a pen around on a piece of pa­per a cou­ple of times and the end re­sults looked like a huge mess of noth­ing. To my sur­prise, he took a step back, looked at it and said: “Wow!” He was gen­uinely proud of his scrib­bles, so proud that he went around the com­plex show­ing his mas­ter­piece to any­one will­ing to spare a mo­ment of their time. At that very mo­ment, it got me think­ing about how many bril­liant ideas get killed in the ab­sence of self­con­fi­dence.

The grave still re­mains the rich­est place as that is the fi­nal rest­ing place of bril­liant ideas that were never im­ple­mented. Some­times in life, you need to be your own cheer­leader. There will be a time where no one will un­der­stand your way of life nor have faith in your dreams. You will try to ex­plain it in dif­fer­ent ways and some peo­ple will even shoot it down with neg­a­tive com­ments. In life, one needs to be con­fi­dent enough in their dreams. Not ev­ery­one will un­der­stand your idea while God did not in­stall the same vi­sion in all of us. Some projects were in­deed meant to be car­ried out Solo. I pray for a fu­ture whereby the cre­ative mind of our gen­er­a­tion can im­ple­ment their ideas with­out seek­ing val­i­da­tion from the next per­son.

In any jour­ney: re­jected is in­evitable and you won’t al­ways have peo­ple singing songs of praises for you. Those are the times when you should dance the most, sing the loud­est and be your own cheer­leader. You need to learn to have faith in your own vi­sion, ca­pa­bil­i­ties, and dreams. Your dreams be will laughed at and peo­ple

Itumeleng, Man­ag­ing di­rec­tor of Imash Com­puter Academy

IMASH COM­PUTER ACADEMY CREW TO­GETHER WITH THE MD, ITUMELENG.

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