Small brand, big num­bers

Eyethu Baywatch - - MOTORING • EZEZIMOTO - Val van der Walt

Suzuki is busy kick­ing butt in the lo­cal mo­tor trade as it logs one sales record af­ter the other ev­ery month.

For what’s es­sen­tially a new­comer to the lo­cal car scene, and a rel­a­tively small brand, this steady rise in pop­u­lar­ity speaks vol­umes about Suzuki’s abil­ity to keep their clients happy by giv­ing them what they want.

The brand’s lat­est rea­son to boast is the fact that it sold 10 000 ve­hi­cles in the last fi­nan­cial, year end­ing in March.

This comes right af­ter Suzuki logged its best ever month in the SA mar­ket, hav­ing sold

1 179 units in Fe­bru­ary. What is sell­ing? In­ter­est­ingly Suzuki’s monthly sales sta­tis­tics show a healthy spread across its prod­uct line.

Last month the Ig­nis led the way with 290 units reg­is­tered, while the out­go­ing Swift hatch­back added 279.

The ev­er­green Jimny man­aged 115 units, while the Baleno (90), Cele­rio (78), Vi­tara (69), Er­tiga (53) and Ciaz (32) all con­trib­uted to the cause.

The ag­ing Grand Vi­tara is the only ve­hi­cle which didn’t fare well, with only five units find­ing new homes.

Suzuki is also steadily in­creas­ing its dealer foot­print in SA, with 52 show­rooms spread across the coun­try.

Speak­ing to Au­todealer, Suzuki Zu­l­u­land Sales Man­ager, Roland Wit­thoft, said they are elated by the growth of the brand.

‘Suzuki’s steady rise can be at­trib­uted to many as­pects, such as the cars’ build qual­ity, re­li­a­bil­ity and the fact that they are well priced.

‘We also en­sure our cus­tomers get the ser­vice they de­serve,’ said Wit­thoft.

He added that Suzuki Zu­l­u­land, which shares premises with East Pre-owned in Bul­lion Boule­vard, is in the process of ex­pand­ing its op­er­a­tions and Zu­l­u­lan­ders can soon look for­ward to even bet­ter ser­vice and a larger va­ri­ety of new and used cars.

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