GEMSTONES ARE A GIRL’S BEST FRIEND:
As a species, we’ve always believed in the mythical properties of gemstones, which is why we’ve long incorporated them as talismans in our jewellery. These days, rather than going for the predictable diamond engagement ring, many opt to personalise their
Which gem resonates with you?
Unlike many other gems – emeralds, say, or hackmanite or sapphires – diamonds are not at all rare, which means they aren’t intrinsically very valuable. In fact, the market would be saturated with them if De Beers hadn’t stepped in and ferociously regulated the trade as far back as the early 1900s. The diamond company also created what’s commonly accepted as one of the most successful advertising campaigns of all time, successfully linking diamonds with love and eternity (the slogan ‘A Diamond is Forever’ has appeared on every single De Beers ad ever since). Before then, engagement rings were hardly even a thing – and when people did buy them, only about 10% of rings had diamonds. But all that changed dramatically after the De Beers campaign, and the diamond engagement ring (ideally costing two months’ salary, also a De Beers construct) became ubiquitous.
Time for a change? We think so! Here are 20 gemstones often chosen for what they symbolise – choose the one that speaks to you from our list.